Over the past three decades, transnational women's rights discourse has promoted the category gender as a universal tool to evaluate questions of inequality. Building on fieldwork in Jaipur, India, this article argues that the discursive economy of women's rights renders gender global by framing kinship as a local, harmful element of women's social worlds. Mid-level staff at women's rights organizations, called "family counselors," demonstrate the complexities of kinship in women's rights institutions. Counselors work with the constraints and possibilities of