“…While a considerable amount of research has been done around the financial health of county cricket in England (Plumley et al, 2019;Shibli & Wilkinson-Riddle, 1997, 1998, the integrity of cricket (Philpott, 2018) and the demand of cricket around the world (Bhattacharya & Smyth, 2003;Fujak et al, 2020;Hynds & Smith, 1994;Kitchin, 2008;Lenten, 2008), a research gap exists in the analysis of competitive balance (ACB) strand of research in international and domestic cricket (Ramchandani, 2012) with no research conducted till date. To the author's knowledge, there has been no research to measure competitive balance in the multi-billion dollar industry of cricket.…”