In recent years there is increasing public attention for dog fighting in Europe. This article focuses on this phenomenon in the Netherlands: its organisation, various actors, modus operandi and possible involvement of organized crime. This qualitative research is based on semi-structured interviews, analysis of police files, observations and online methods. As the result of criminalisation, dogfighting in the Netherlands went underground, creating an illegal market and a sub-culture of dogmen and dogwomen involved. Reputation, status and trust are among the most prominent features of this sub-culture, which is manifested in their analysed communications.