The portfolios with strong brand value: More returns? Lower risk?

Bank, Semra; Yazar, Evrim Erdogan; Sivri, Uğur

doi:10.1016/j.bir.2019.09.001

Cited by 13 publications

(32 citation statements)

References 37 publications

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“…All this information verifies that the literature corroborates the positive impact of brand value on a company's value, especially when it is measured as a shareholder's performance (Eng & Keh, 2007;Matsumura et al, 2019;Bank et al, 2020). Furthermore, the study of Dutordoir et al 2015attempted to learn more about the variables that moderate brand value, e.g., a firm's value relation, and they reported evidence for significant stock price reactions to the Interbrand brand value changes.…”

Section: Brand Value and Firm's Finance Performancementioning

confidence: 64%

Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Alcaide

Olmeda

Poza

2020

Technological and Economic Development of Economy

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Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s main valuation consultants publish. The obtained results indicate that 80% of the value of these brands is accounted for by both the net results of the companies that own brands and their value on the Stock Exchange. These results allow brand values to be estimated using quantitative and objective information by simple methods, unlike those used by valuation consultants. Moreover, one temporal analysis and another for different industries confer these outcomes consistency.

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Section: Brand Value and Firm's Finance Performancementioning

confidence: 64%

Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Alcaide

Olmeda

Poza

2020

Technological and Economic Development of Economy

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“…Relying on the Capital Asset Pricing Model (CAPM) valuation model, ref. [23] shows that a high brand value portfolio benefits from a higher level of return and lower level of risk compared to other companies listed and the market return average in the Turkish market, which was confirmed in Latin American markets where companies included in a valuable brand finance list have a lower risk level and higher return level when compared with their counterparts not on the list [24]. In the Arabic emerging market, [25] shows that brands enhance their share return and have an informative contain to motivate market response.…”

Section: Marketing Firm Value and Systematic Riskmentioning

confidence: 99%

The Effect of Marketing Investment on Firm Value and Systematic Risk

Mousa¹,

Nosratabadi²,

Sági³

et al. 2021

Preprint

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Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different innovative strategies to increase their value. Therefore, this study aims to test the impact of marketing investment on firm value and systematic risk. To do so, data related to four Arabic emerging markets during the period 2010–2019 are considered, and firm share price and beta share are considered to measure firm value and systematic risk, respectively. Since a firm’s ownership concentration is a determinant factor in firm value and systematic risk, this variable is considered a moderated variable in the relationship between marketing investment and firm value and systematic risk. The findings of the study, using panel data regression, indicate that increasing investment in marketing has a positive effect on the firm value valuation model. It is also found that the ownership concentration variable has a reinforcing role in the relationship between marketing investment and firm value. It is also disclosed that it moderates the systematic risk aligned with the monitoring impact of controlling shareholders. This study provides a logical combination of governance–marketing dimensions to interpret performance indicators in the capital market.

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“…The term brand has a number of contributions that make branding an important element for firmsas a factor affecting the firm's activities in the market. The contributions shown are as follows : (a) the items ofbrand equity support high-level pricing where a company findsdevelopment opportunities through brand expansions, (b) the firmprovides an advantage to enter or maintain the distributionchannel and, ultimately, offers the company the opportunity tohave a competitive advantage enabling to interfere with competitors (Bank, Yazar, & Sivri, 2020). Branding can be likened to labeling which has the power to help sales.…”

Section: Branding Identity: Between Ethics and Islamic Business Ethicsmentioning

confidence: 99%

Branding Identity as Da’wah Strategy: Islamic Business Ethics

Chairiawaty

Zakiah

2020

IDAJHS

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This study aims to analyze the branding identity used as a da'wah strategy. Besides, the research is directed to find the concept of Islamic business ethics as a branding identity. This study used the descriptive qualitative method. The object of research is the slogan as one of the branding identities carried out in 10 companies. The results showed that branding identity as a da'wah strategy was carried out in two ways: Qolam (oral and written). Six institutions use Islamic business ethics in their slogans directly and clearly, while four institutions do not state business ethics. The slogan as an Islamic branding identity refers to the principles of communication in Islam, namely Qawlan Sadidan, Qawlan Balighon, Qawlan Karieman, and Qawlan Layyinan.Penelitian ini bertujuan untuk menganalisis identitas Branding digunakan sebagai strategi dakwah. Selain itu, penelitian diarahkan untuk menemukan konsep etika bisnis Islam sebagai identitas Branding. Penelitian ini menggunakan metode deskriptif-kualitatif. objek penelitian adalah Slogan sebagai salah satu identitas branding yang dilakukan pada 10 perusahaan. Hasil penelitian menunjukkan bahwa identias branding sebagai strategi dakwah dilakukan dalam dua cara yaitu secara Qolam (lisan maupun tulisan). Sebanyak 6 institusi menggunakan etika bisnis Islam dalam slogan mereka secara langsung dan jelas, sedangkan 4 institusi tidak menyatakan etika bisnis secara langsung dan jelas. Penggunaan slogan sebagai identitas branding Islam merujuk pada prinsip komunikasi dalam Islam yakni Qawlan Sadidan, Qawlan Balighon, Qawlan Karieman dan Qawlan Layyinan.

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The portfolios with strong brand value: More returns? Lower risk?

Cited by 13 publications

References 37 publications

Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

Modelling It Brand Values Supplied by Consultancy Service Companies: Empirical Evidence for Differences

The Effect of Marketing Investment on Firm Value and Systematic Risk

Branding Identity as Da’wah Strategy: Islamic Business Ethics

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