“…Most research has examined only music videos (e.g., Aubrey & Frisby, 2011) or primetime programs (e.g., Kim et al, 2007;Ward, 1995), while few studies have focused on the complete programming of music entertainment channels. Scholars have noticed that music entertainment channels recently started to focus more extensively on other television genres, such as fictional programs, next to music videos and have called for research on the complete programming of such content (Eyal & Finnerty, 2009). By taking these program genres into account, this study intends to increase research knowledge regarding this particular lacuna.…”