2022
DOI: 10.1007/s10734-022-00865-1
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The portrayal of the future as legitimacy construction: discursive strategies in highly ranked business schools’ external communication

Abstract: In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the future. Consequently, we utilise corpus-based discourse analysis of highly ranked business schools’ website communication by focusing on sentences containing the expression… Show more

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Cited by 3 publications
(5 citation statements)
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“…This imagined identity can not only be self-referential but also come from the outside as expectations or prescriptions, for example, from an organisation (Guziec, 2015; Koutsouris et al , 2021). This concept, thus, fits nicely to our interest because HEIs (at least partly) legitimate themselves by claims of what prospective students will be able to do at the organisation, and in turn in their (working) lives, and who they will become (Géring et al , 2023).…”
Section: Conceptual Frameworkmentioning
confidence: 68%
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“…This imagined identity can not only be self-referential but also come from the outside as expectations or prescriptions, for example, from an organisation (Guziec, 2015; Koutsouris et al , 2021). This concept, thus, fits nicely to our interest because HEIs (at least partly) legitimate themselves by claims of what prospective students will be able to do at the organisation, and in turn in their (working) lives, and who they will become (Géring et al , 2023).…”
Section: Conceptual Frameworkmentioning
confidence: 68%
“…After identifying the LDA model fit for our purposes, we applied qualitative textual analysis to explore each group's portrayal and thus discursive construction of agency (Gee, 2011;Tonkiss, 2012). Our analysis incorporated those sentences at a given group of the LDA model, which contained the determining verbs of the group (see Table 2 or Supplementary Table 1).…”
Section: Research Strategymentioning
confidence: 99%
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“…Például amennyiben tovább elemzendő szövegeket detektálunk a szöveganalitika segítségével, ezeket valamilyen szempontrendszer szerint kódoljuk, a kódokat pedig később visszaültetjük az adatbázisba további felhasználás céljából és hozzákapcsoljuk a beszélőt (a példa esetében tehát az intézményi sajátosságokhoz). Egy másik kutatásban a jövővel kapcsolatos mondatokat olvasták végig, és arra jutottak, hogy ezek hat különböző cselekvési keretbe rendeződnek el -ennek megállapításához is szükség volt a mondatok értelemzésére és kutatói kódolására (Géring et al 2022). Harmadrészt, amennyiben az elemzés során kiugró, nem odaillő elemek jelennek meg, az értő olvasást hívhatjuk segítségül, akár társadalomtudományi magyarázatra szorul, akár nyelvészeti okra (például metafora, irónia) vezethető vissza az adatokban felmerülő "furcsaság".…”
Section: Az éRtő Emberi Olvasás Szerepe a Szövegbányászatbanunclassified