The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel Brand -A Cognitive Appraisal Perspective-

Kang, Ji Hye; Jin, Byoungho; Gavin, Mark B.

doi:10.5850/jksct.2010.34.12.1992

Cited by 4 publications

(4 citation statements)

References 94 publications

(174 reference statements)

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“…These seven dimensions were rated on a 5-point Likert-type scale ranging from (1) strongly disagree to (5) strongly agree . To assess the importance of place (relevance) and evaluation of place afterwards (congruence) to tourists as they decide where to visit, CAT was operationalized using relevance and congruence, a measure used by Kang, Jin, and Gavin (2010), which is applicable in understanding the tourism experience as well as in investigating the determinants of tourists’ emotional responses toward tourism sites. Using a 5-point Likert-type scale, the researcher measured relevance using the anchors (1) not at all important to (5) extremely important , while congruence used the anchors (1) strongly disagree to (5) strongly agree .…”

Section: Study Methodsmentioning

confidence: 99%

“…Although past researchers have independently suggested different appraisal dimensions, theorists agree at least on two—goal relevance and goal congruence—as fundamental in any given context (Bagozzi, Gopinath, and Nyer 1999; Lazarus 1991). Goal relevance refers to the importance of a given situation to an individual (Kang, Jin, and Gavin 2010; Lazarus 1991); goal congruence refers to how consistent a situation is with desire (Kang, Jin, and Gavin 2010). Studies using these two dimensions, goal relevance and goal congruence, have been widely tested and validated in empirical studies (Bagozzi, Gopinath, and Nyer 1999; Kang, Jin, and Gavin 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Goal relevance refers to the importance of a given situation to an individual (Kang, Jin, and Gavin 2010; Lazarus 1991); goal congruence refers to how consistent a situation is with desire (Kang, Jin, and Gavin 2010). Studies using these two dimensions, goal relevance and goal congruence, have been widely tested and validated in empirical studies (Bagozzi, Gopinath, and Nyer 1999; Kang, Jin, and Gavin 2010). This study focuses on two key appraisal dimensions—goal relevance and congruence—relevant in eliciting the experiential value leading to fun and on-the-spot behavior in a tourism context.…”

Section: Literature Reviewmentioning

confidence: 99%

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Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory

Choi

2018

Journal of Travel Research

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Previous studies have shown that destinations must distinguish themselves from competitors and develop experiential offerings that deliver memorable value to consumers. More and more consumers want experiential service during their travel. Despite the gradual increase in research on experiential consumption in tourism, no consensus has yet emerged on what factors of experiential value lead to positive behavioral outcomes in consumer cognitive appraisals. This study used the cognitive appraisal theory (CAT) to investigate the determinants of consumer emotional responses, as well as how evoked emotions affect behavior in tourism. Study findings contribute to the existing body of literature on the ability of CAT to illustrate how the experiential value of “fun” influences on-the-spot behavior. This study also helps tourism destination marketers by providing a clear picture of how to elicit positive emotions among tourists for a tourism destination that leads to positive behavioral outcomes.

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Section: Study Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory

Choi

2018

Journal of Travel Research

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“…Overall acceptability has limited predictive value, because emotion influences consumer preferences and choices depending on situation (Koster ). It has been widely known that emotion elicited by products, services, and store atmosphere positively impact subsequent purchase intention (Kang and others ).…”

Section: Introductionmentioning

confidence: 99%

Different Oils and Health Benefit Statements Affect Physicochemical Properties, Consumer Liking, Emotion, and Purchase Intent: A Case of Sponge Cake

Poonnakasem

Pujols

Chaiwanichsiri

et al. 2015

Journal of Food Science

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Effects of different oils on physicochemical properties, consumer liking, emotion, and purchase intent of sponge cakes were evaluated. Three healthy oils (extra virgin coconut oil, EVCO; extra virgin olive oil, EVOO; rice bran oil, RBO) compared with butter (the control), were used at 20% (w/w, wheat flour basis) in sponge cake formulations. Five positive (calm, good, happy, pleased, satisfied) and 3 negative (guilty, unsafe, worried) emotion terms, selected from the EsSense Profile(®) with slight modification using an online (N = 234) check-all-that-apply questionnaire, were used for consumer testing. Consumers (N = 148) evaluated acceptability of 9 sensory attributes on a 9-point hedonic scale, 8 emotion responses on a 5-point rating scale, and purchase intent on a binomial scale. Overall liking, emotion, and purchase intent were evaluated before compared with after health benefit statement of oils had been given to consumers. Overall liking and positive emotion (except calm) scores of sponge cake made with EVCO were higher than those made with EVOO and RBO. Specific volume, expansion ratio, and moisture content of control, EVCO, and EVOO were not significantly different, but higher than RBO sponge cake. JAR results showed that sponge cake made with RBO had the least softness that was reflected by the highest hardness (6.61 to 9.69 compared with. 12.76N). Oil (EVCO/EVOO/RBO) health benefit statement provided to consumer significantly increased overall liking, positive emotion, and purchase intent scores while decreased negative emotion scores. Overall liking and pleased emotion were critical attributes influencing purchase intent (odds ratio = 2.06 to 3.75), whereas calm and happy became not critical after health benefit statement had been given.

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Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India

Kang¹,

Jin²

2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel Brand -A Cognitive Appraisal Perspective-

Cited by 4 publications

References 94 publications

Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory

Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory

Different Oils and Health Benefit Statements Affect Physicochemical Properties, Consumer Liking, Emotion, and Purchase Intent: A Case of Sponge Cake

Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India

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