“…Not only does the behavioral move in economic analysis purport to provide psychologically more plausible accounts of actual behavior, it aims to guide regulation and policy that help boundedly rational people to choose in their best interests (Camerer et al, 2003, Thaler and Sunstein, 2003, Thaler and Sunstein, 2009Sunstein, 2012). Very recently, behavioral economics has inspired the theory as well as the practice of development economics (Bertrand, Mullanaithan and Shafir, 2004;Mullanaithan, 2007;Hands 2012). There is already a vast literature shedding light on the prospects of using insights from behavioral economics in the fight against poverty (Banerjee and Duflo, 2012;Karlan and Appel, 2012;Mullanaithan and Shafir, 2013).…”