2022
DOI: 10.3390/soc12060171
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The Possibilities and Limitations of Using Google Books Ngram Viewer in Research on Management Fashions

Abstract: Google Books Ngram Viewer (GNV) is an analytical tool that uses quantitative methods to analyze digitized text. This paper looks at the possibilities and limitations of using GNV in management fashion research, an area of management research that examines the lifecycle and evolution of management concepts and ideas. GNV provides a historical big picture of the lifecycle and popularity of specific terms and phrases in books. It is argued that this tool could have a natural application in the study of management… Show more

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Cited by 4 publications
(3 citation statements)
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“…Utilizing an annual count of N-grams sourced from printed materials published between 1500 and 2019 in Google's text corpora, the Google N-gram Viewer (Madsen and Slåtten, 2022;Sparavigna and Marazzato, 2015) is an online search engine designed to graphically depict the frequencies of specific terms used in books. This tool encompasses diverse languages such as Chinese, English, French, German, Hebrew, Italian, Russian and Spanish.…”
Section: Google N-gram Viewermentioning
confidence: 99%
“…Utilizing an annual count of N-grams sourced from printed materials published between 1500 and 2019 in Google's text corpora, the Google N-gram Viewer (Madsen and Slåtten, 2022;Sparavigna and Marazzato, 2015) is an online search engine designed to graphically depict the frequencies of specific terms used in books. This tool encompasses diverse languages such as Chinese, English, French, German, Hebrew, Italian, Russian and Spanish.…”
Section: Google N-gram Viewermentioning
confidence: 99%
“…In view of the tax role and the benefits accruing from effective tax policy, many studies were devoted to the phenomenon of tax and its consequences on modern society. This shared interest in the topic can be evaluated by Google Books Ngram Viewer (GNV), an analytical tool based on quantitative methods to analyze digitized texts built on big data corpus (Madsen, Slåtten, 2022). GNV is an online viewer, that charts frequencies of any word or short sentence using the yearly count of n-grams found in the sources printed between 1500 and 2019 in American English, British English, French, German, Spanish, Italian, Russian, Chinese, and Hebrew.…”
Section: Analysis Of Digitized Texts On Tax and Literature Reviewmentioning
confidence: 99%
“…Dado que la oferta de la producción académica sobre modas de gestión se concentra fundamentalmente en las publicaciones, se hizo una doble búsqueda de información. Una búsqueda preliminar en Google Books Ngram Viewer (GNV), una herramienta analítica que utiliza métodos cuantitativos para analizar texto digitalizados que en el caso de las modas gerenciales permiten visualizar ciclos de vida y evolución de conceptos mediante una visión histórica general a partir de la popularidad de la divulgación en libros (Madsen & Slåtten, 2022). Por otro lado, se hizo luego una búsqueda en la base de datos SCOPUS siguiendo el referente sugerido por Madsen (2019) quien ha encontrado un crecimiento ascendente en términos del número de publicaciones indexadas en materias asociadas a las modas gerenciales en esta base de datos.…”
Section: Fuentes De Informaciónunclassified