2024
DOI: 10.1177/14673584241308167
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The possibility of applying metaverse in cultural heritage tourism: A case study on the ancient city of Babylon

Muthana Faaeq Almasooudi

Abstract: This paper explores cultural heritage tourism decision makers’ perspectives on adopting metaverse technologies to enhance experiences and preservation at the ancient Mesopotamian city of Babylon in Iraq. The metaverse represents an emerging phenomenon of persistent 3D virtual environments accessed through augmented and virtual reality. Babylon’s sprawling ancient ruins could be vividly recreated to attract tourists both on-site and online. However, challenges around authenticity, infrastructure, and competing … Show more

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