“…According to expectancy-value theories, people judge the instrumentality of possible options, weigh their costs and benefits, and then select the course of action with the highest expected value (Ajzen & Fishbein, 1980;Feather, 1982;Vroom, 1964). Instrumental value and outcome considerations are only a part of the basis of choice, and even the weighting of these factors is car-ried out quite inefficiently (Behling & Starke, 1973;Brandt, 1979;Simon, 1978). People act on their beliefs about what they can do as well as their beliefs about the likely outcomes of various courses of action (Bandura, 1997;Lent et al, 1994).…”