1973
DOI: 10.2307/254999
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The Postulates of Expectancy Theory.

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Cited by 93 publications
(38 citation statements)
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“…According to expectancy-value theories, people judge the instrumentality of possible options, weigh their costs and benefits, and then select the course of action with the highest expected value (Ajzen & Fishbein, 1980;Feather, 1982;Vroom, 1964). Instrumental value and outcome considerations are only a part of the basis of choice, and even the weighting of these factors is car-ried out quite inefficiently (Behling & Starke, 1973;Brandt, 1979;Simon, 1978). People act on their beliefs about what they can do as well as their beliefs about the likely outcomes of various courses of action (Bandura, 1997;Lent et al, 1994).…”
Section: Discussionmentioning
confidence: 99%
“…According to expectancy-value theories, people judge the instrumentality of possible options, weigh their costs and benefits, and then select the course of action with the highest expected value (Ajzen & Fishbein, 1980;Feather, 1982;Vroom, 1964). Instrumental value and outcome considerations are only a part of the basis of choice, and even the weighting of these factors is car-ried out quite inefficiently (Behling & Starke, 1973;Brandt, 1979;Simon, 1978). People act on their beliefs about what they can do as well as their beliefs about the likely outcomes of various courses of action (Bandura, 1997;Lent et al, 1994).…”
Section: Discussionmentioning
confidence: 99%
“…Traditional expectancy theory holds that the force acting on an individual to work at a specific level of effort is a function of the algebraic sum of the products of: (a) desirability of the outcomes (valences) of working at that level, and (b) subjective probabilities (expectancies) that those outcomes will follow from working at that level (Behling & Starke, 1973;Vroom, 1964). The implicit formula used to calculate the relationship between efforts and outcomes was assumed to be stable.…”
Section: Cue-triggered Expectancy Theorymentioning
confidence: 99%
“…It is true that reasoned action is focused on the evaluation of specific behaviors and expectancy value is an important part of its logic (Behling & Starke, 1973; Fromme, Katz, & Rivet, 1997) while the prototype approach is focused on the identification of the respondent with performers of the behavior (Cohen, 1991; Tal-Or & Cohen, 2010) . In this respect, reasoned action and prototypes come from different theoretical worlds.…”
Section: Discussionmentioning
confidence: 99%