The potential for craft brewing tourism development in the United States: a stakeholder view

Alonso, Abel Duarte; Sakellarios, Nikolaos

doi:10.1080/02508281.2016.1209284

Cited by 14 publications

(6 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Profit and return on investment should be investors’ main motivations, being dependent on relations with customers and tour operators. Craft brewers must capitalize on the global hype surrounding CB, which can be established through bars/pubs, excursion packs and CB food pairings (Alonso and Sakellarios, 2017). It has been shown that beer tourists’ motivations to visit a brewery are the CB experience, pleasure, socialization and beer consumption (Kraftchick et al , 2014).…”

Section: Analysis Of the Resultsmentioning

confidence: 99%

Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

View full text Add to dashboard Cite

Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Design/methodology/approach Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. Research limitations/implications This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. Practical implications The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. Originality/value This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.

show abstract

Section: Analysis Of the Resultsmentioning

confidence: 99%

Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

View full text Add to dashboard Cite

show abstract

“…Further investigation of the use of cross-sectional versus longitudinal research revealed that almost all studies are approached as a point-in-time investigation. It was found that very few use a longitudinal design to identify possible longitudinal trends and patterns of CBT (Alonso et al , 2016; Alonso and Sakellarios, 2017; Hermann et al , 2021; Sozen and O’Neill, 2020). These outcomes reflect that CBT literature still has several methodological gaps and that there is ample scope for future studies within the broader framework of CBT post-COVID-19 (Fountain, 2022).…”

Section: Overview Of Methodsmentioning

confidence: 99%

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

Tham,

Campton,

Cooper-McKenzie

2023

IJWBR

View full text Add to dashboard Cite

Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward. Design/methodology/approach A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review. Findings Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional. Originality/value The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.

show abstract

“…Their research into craft brewery tourism practices in the US and the UK confirms four market-based benefits: touring breweries, tasting bars and craft beer events (which encourage consumers to visit the brewery), promoting beer brand awareness and increasing sales. The relationship between craft breweries and tourism has been explored by Alonso & Sakellarios [50]. Participants in their research realized the potential of craft beer for tourism.…”

Section: Craft Beer Tourism As a Recognizable Chance For Sustainable Tourism Developmentmentioning

confidence: 99%

Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism

et al. 2021

View full text Add to dashboard Cite

Beer may not be the oldest alcoholic beverage, but it is definitely among the most popular alcoholic beverages in Serbia today. The authors conducted a survey in 2019, during three major beer festivals, on a total sample of 542 festival visitors. The authors set the goal of the research: sensory preferences, habits, knowledge of the beer production process and a healthy lifestyle influence the choice of beer type, in respondents older than 18 years. Further, the goal was to investigate the extent to which craft tourism can be developed in Serbia, and to be an aid in sustainable tourism development. SPSS software, version 26.00, was used for data processing. Descriptive statistical analysis determined the average values for all items from the given research groups. The authors considered that, for determining the group of factors, which may have the strongest predictor power in predicting beer choice, the best results can be given by Binary Logistic Regression. The logarithm of chances, chances and probabilities has also been determined whether in some future period all festival visitors over the age of 18 will be chosen for craft beer instead of factory beer. The obtained results show that visitors mainly consume craft beer, and that sensory tendencies play a leading role in preserving and creating quality, as well as attracting regular consumers and visitors to craft tourism. The importance of the research is undoubtedly seen in resolving the existing doubts about the quality of beer and creating a craft tourist market in Serbia. In addition, the research can improve the measures around the creation of a recognizable identity of the Serbian beer festival, on the wider tourist market.

show abstract

The potential for craft brewing tourism development in the United States: a stakeholder view

Cited by 14 publications

References 41 publications

Craft beer – a systematic literature review and research agenda

Craft beer – a systematic literature review and research agenda

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism

Contact Info

Product

Resources

About