The Potential for Social Marketing a Knowledge-Based Family Planning Method

Kavle, Justine A.; Eber, Maxine; Lundgren, Rebecka

doi:10.1177/1524500412450486

Cited by 3 publications

(15 citation statements)

References 36 publications

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“…In most studies, SDM was offered as part of the standard FP and reproductive health (RH) service delivery in the study site catchment area: In 10 studies, SDM was offered alone, and in other studies it was compared to condoms, injectables, sterilization, Depo-Provera (DMPA), and pills (Arévalo et al 2010b;Dosajh, Ghosh and Lundgren 2006;Gribble et al 2008;Johri, Panwar and Lundgren 2005;Kavle, Eber and Lundgren 2012;León et al 2006;León et al 2007a;Lundgren et al 2005;Mohammadpourasl 2007;Ram and Doracaj N.D.;Rosen, Winfrey and Adesina 2013). The typical population in SDM studies comprised women of reproductive age who use SDM; some studies included comparisons of SDM users to non-users.…”

Section: Figure 1 Sdm Studies In India Bymentioning

confidence: 99%

“…Many SDM providers were community-based or linked to some method of community delivery of SDM. Some studies involved clinical providers or clinic-based SDM provision, and one study compared clinician and pharmacist provision of SDM (Kavle, Eber and Lundgren 2012).…”

Section: Figure 1 Sdm Studies In India Bymentioning

confidence: 99%

“…Multiple measurements of correct use at set intervals may not, however, reflect the fact that users who found SDM difficult may have discontinued prior to subsequent measurements. Social marketing studies in Benin, the DRC, Madagascar, Mali, and Nigeria found that female acceptors of SDM from pharmacists were likely to demonstrate equally high levels of correct use of SDM (92% of pharmacist acceptors and 88% of clinician acceptors) (Kavle, Eber and Lundgren 2012).…”

Section: Correct Usementioning

confidence: 99%

“…In Rwanda five percent of female SDM users and 10 percent of male SDM users reported unprotected sex during the fertile period, while one percent had unprotected sex in Ethiopia (Bekele andFantahun 2012, Blair et al 2007). A study comparing users obtaining SDM from clinicians to those obtaining it from pharmacists found that 14 percent of clinician-provided SDM users and seven percent of pharmacistprovided SDM users had unprotected sex during the fertile period (Kavle, Eber and Lundgren 2012).…”

Section: Correct Usementioning

confidence: 99%

“…Evidence from multiple sites in east, west, and central Africa reveal trained pharmacists less likely than clinicians to provide spontaneous information on SDM, less likely to tell women when they are ineligible for SDM, while equally likely to show clients the SDM instructional insert (Kavle, Eber and Lundgren 2012).…”

Section: Sdm Knowledge Among Providersmentioning

confidence: 99%

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Standard Days Method of contraception: Evidence on use, implementation, and scale up

Wright¹,

Iqteit²,

Hardee³

2015

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Since the early 2000s, the Standard Days Method (SDM) of family planning has been tested, introduced, and scaled up in countries around the world. SDM is a fertility awareness-based method for avoiding unprotected intercourse during the fertile period, days eight through 19 of a woman's menstrual cycle (for women whose cycles range from 26 to 32 days). Most SDM users utilize a visual aid-CycleBeads ®-to assist their correct use of SDM. In a 2002 trial, the method's first year failure rate (5 per 100 woman years with correct use and 12 per 100 woman years for typical use) was established, commensurate with certain other modern methods of contraception; since then, SDM has been introduced as well as studied in a variety of low and middle income countries (LMIC), and has been scaled up in some. This working paper summarizes the results of a structured review on SDM by the Evidence Project in 2014. This review utilized standardized search strings and systematic screening and abstracting criteria for reviewing available peer-reviewed and grey literature reports on SDM outcomes. Fifty-two reports and peer-reviewed articles were included and abstracted for data and information on client outcomes, provider outcomes, SDM service delivery characteristics, cost effectiveness, and implementation and scale up documentation. The included literature covered SDM implementation, scale up, social marketing, provider training, costing, and studies of most significant change in 23 countries from 1999 to 2014. This review of evidence on SDM tells us that the method appeals to a specific tranche of womenthose with unmet need, who desire to use non-hormonal contraception, and who are new to the use of effective modern FP methods. SDM as a method has correct and typical failure rates on par with some other modern methods of contraception (diaphragms, female condoms, and male condoms) and its prevalence is similar to some other modern methods that have been around for longer periods of time (female condoms, implants, IUDs, and male sterilization). SDM is easy to use and satisfying to users, it increases knowledge about the fertile period among both women and men, and it promotes male engagement in FP. It can be offered by a range of public and private providers throughout the health system. Scale up of SDM use requires stakeholder buy in and participation, early introduction of SDM into policies, guidelines, norms and curricula, inclusion of SDM into HMIS, procurement, and training systems, supportive supervision and refresher training, and publicprivate partnerships. In order to facilitate sustainable and systematic scale-up, particular attention needs to be to the procurement and availability of CycleBeads ® , agreement within the international community that SDM is a modern method, inclusion of SDM in national surveys, and the expansion of cadres providing SDM. IRH SDM Implementation and Scale up Studies Special studies undertaken within IRH Implementation and Scale up Studies 2 Other 3 Efficacy Trial Method Working Paper ▪ 45

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Section: Figure 1 Sdm Studies In India Bymentioning

confidence: 99%

Section: Figure 1 Sdm Studies In India Bymentioning

confidence: 99%

Section: Correct Usementioning

confidence: 99%

Section: Correct Usementioning

confidence: 99%

Section: Sdm Knowledge Among Providersmentioning

confidence: 99%

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Standard Days Method of contraception: Evidence on use, implementation, and scale up

Wright¹,

Iqteit²,

Hardee³

2015

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Why pharmacists should not think of marketing as a dirty word

Perepelkin

2013

Can Pharm J

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You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign

Sundstrom

DeMaria

Ferrara

et al. 2021

Medicine Access @ Point of Care

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Background: Up to two-thirds of pregnancies among young, unmarried women in the United States are unintended, despite increased access to highly effective contraceptive options. Aim: This study implemented and evaluated a social marketing campaign designed to increase access to a full range of contraceptive methods among women aged 18–24 years on a southeastern university campus. Methods: Researchers partnered with Choose Well and Student Health Services to design, implement, and evaluate You Have Options, a 10-week multi-media social marketing campaign. The campaign aimed to raise awareness, increase knowledge, and improve access to contraceptive options, including long-acting reversible contraception (LARC) methods among college women. A pretest-posttest web-based survey design measured campaign awareness and recognition, as well as attitudes, subjective norms, and behavior. Results: Participants demonstrated a significant increase in knowledge about intrauterine devices (IUDs) between pretest ( M = 2.66, SD = 1.30) and posttest ( M = 3.06; SD = 1.96); t(671) = −2.60, p < .01). Analysis revealed that frequent exposure to the campaign prompted participants to engage in discussions about LARC with friends ( p < .05). In addition, 20- to 24-year-olds who reported seeing the campaign messages were more likely to seek out information ( p < .01) and adopt a LARC method ( p = .001) than 18- or 19-year-olds who saw the campaign messages. Conclusion: Findings from the study offer practical recommendations for implementing social marketing campaigns aimed at increasing access to LARC and reducing unintended pregnancy.

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The Potential for Social Marketing a Knowledge-Based Family Planning Method

Cited by 3 publications

References 36 publications

Standard Days Method of contraception: Evidence on use, implementation, and scale up

Standard Days Method of contraception: Evidence on use, implementation, and scale up

Why pharmacists should not think of marketing as a dirty word

You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign

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