“…While auction prices were available, they were not standardized for conditions or tax status. However, pushed by the digitalization of trade, the creation of the Liv-ex index, and more sophisticated trading infrastructure, wine has become both a popular consumption good and a newer investment asset that is starting to attract large amounts of funds (Ameur et al, 2024; Faye et al, 2015; Fogarty and Sadler, 2014; Masset and Henderson, 2010; Mundi and Kumar, 2023). Notably, it turned out that wine, measured by the Liv-ex Fine Wine 100 index, was a more fruitful investment than several traditional markets in 2021, outperforming the Dow Jones, FTSE 100, and gold 3 .…”