“…They have employed radio, television and newspaper ads to condemn practices of particular firms, organized boycotts, sit-ins, customer confrontations; and employed face-to-face challenges in the form of blockades, protests, banner-hangs, and so on. These campaigns have been conducted by transnational activist groups in a variety of domestic political environments, and often involve transnational market-mobilization tactics in "socially conscious" markets such as Europe, Canada, and the U.S. (Spar and La Mure, 2003;Klein, 1999). As Zadek writes: "Show-stopping campaigns like those against Nike, Monsanto and Shell … have all basically had this relationship in mind: 'Hit them till it hurts, and then they will change for the better.'…”