2013
DOI: 10.1177/0091829613486732
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The Power of Biblical Metaphors for the Contextualized Communication of the Gospel

Abstract: This article explores how the use of biblical metaphors for salvation can be a significant aid in communication of the gospel. Metaphor is a powerful communicative tool that not only illustrates truth, but can touch emotions and can shape cognitive functions. Four New Testament images of salvation are described with examples of how they may resonate with the plausibility structures found in various cultural settings.

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Cited by 3 publications
(2 citation statements)
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“…Minear, 1960: 24; cf. Ott, 2013: 3). African Catholic bishops at their 1994 Synod, for example, identified the image of family as their primary model of church as it resonated with African values.…”
Section: Discussionmentioning
confidence: 98%
“…Minear, 1960: 24; cf. Ott, 2013: 3). African Catholic bishops at their 1994 Synod, for example, identified the image of family as their primary model of church as it resonated with African values.…”
Section: Discussionmentioning
confidence: 98%
“…The ever-widening pool of theory from which missiology draws can be seen in specific research projects. For example, Ott’s (2014) recent article on biblical metaphors drew on (among others) biblical studies of atonement and ecclesiology, as well as the use of metaphor in higher education, the role of ontology in architecture, the use of symbol and ritual in culture, and the role of language and translation. Two recent studies published in The Great Commission Research Journal (Casey, 2012; Huizing, 2012) relied on ecclesiology and theology as well as concepts from the field of qualitative research methodology.…”
Section: Depicting Missiologymentioning
confidence: 99%