“…Long known in human computer interaction (HCI), personas are used across many fields and domains (Alghofaili, 2018;Cooper, 2004;Nielsen & Hansen, 2014;Pruitt & Adlin, 2006), including software design (Anvari & Richards, 2018;Marshall et al, 2015), content creation (Nielsen et al, 2017), marketing (Alekseeva, Stroganova, & Vasilenok, 2019; F I G U R E 1 Example of a flat persona Profile (Image credit: https://launchschool.com/books/agile_planning/read/concept_ to_personas) F I G U R E 2 Example of an interface persona profile that is interactive and provides access to system features and underlying analytics and user data (See https://persona.qcri.org/) Revella, 2015), advertising (Clarke, 2015), and library and information science (Agarwal, 2017;Bettivia, 2016;Burkell & Fortier, 2014;Normore, 2010;Ryan, Cruickshank, Hall, & Lawson, 2017;Turner, Boyd, Burnett, Fisher, & Adlin, 2007). People working in these and other fields (Ali Amer Jid Almahri, Bell, & Arzoky, 2019;Anvari & Richards, 2018;Zagallo et al, 2019) are the stakeholders/end-users/decisionmakers using personas to learn about their target markets or user populations.…”