“…The COVID-19 pandemic has accelerated the pace of technology adoption in the restaurant industry, driving the implementation of digital solutions for contactless ordering, payment, and delivery to meet evolving customer preferences and safety concerns (Helal, 2023). Digital transformation has become essential for operational efficiency (Baiyere et al, 2020), enhancing the customer experience (Cichosz et al, 2020), and increasing competitiveness within modern hospitality businesses (Hassanin et al, 2023). Digital transformation is a complete process involving integrating digital technology, data, and automation into different elements of a hospitality business's operations, strategies, and business models to improve performance, efficiency, and competitiveness (Helal, 2023;Kumar et al, 2023).…”