The Power of Social Media and Its Infl uence on Corporate Reputation

McCorkindale, Tina; DiStaso, Marcia W.

doi:10.1002/9781118335529.ch40

Cited by 26 publications

(27 citation statements)

References 47 publications

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“…In the case of CCS, it is evident that: 1) Literature states that CCS is unknown (Wallquist et al 2011), which is empirically true due to low numbers of media hits. 2) PR-communication theory implies that if technology is unknown, it can have poor acceptance (McCorkindale et al 2013). This is evident via the opposition to end storage in different countries and single projects.…”

Section: Discussionmentioning

confidence: 99%

“…Media framing in editorial content has the potential to influence public acceptance as attention is focused and placed on a field of meaning (Heras-Saizarbitoria, et al 2011). Following this reasoning, in PR-communication literature, the rule of effects describes the chain from media exposure via attention, comprehension, motivation, and behavioural trial to sustained behavioural change (McCorkindale et al 2013). According to the rule of effects, in the rule of halves describing the effect is halved in each step, leaving the percentage from media exposure to sustained behavioural change to 0.78 %, emphasising the need for extensive media exposure.…”

Section: Discussionmentioning

confidence: 99%

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Measuring public acceptance with opinion mining: The case of the energy industry with long-term coal R&D investment projects

Nuortimo¹

2018

JISIB

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New Web 2.0-based technologies have emerged in the field of competitor/marketintelligence. This paper discusses the factors influencing long-term product development,namely coal combustion long-term R&D/Carbon Capture and Storage (CCS) technology, andpresents a new method application for studying it via opinion mining. The technology marketdeployment has been challenged by public acceptance. The media images/opinions of coal powerand CCS are studied through the opinion mining approach with a global machine learning basedmedia analysis using M-Adaptive software. This is a big data-based learning machine mediasentiment analysis focusing on both editorial and social media, including both structured datafrom payable sources and unstructured data from social media. If the public acceptance isignored, it can at its worst cause delayed or abandoned market deployment of long-term energyproduction technologies, accompanied by techno-economic issues. The results are threefold:firstly, it is suggested that this type of methodology can be applied to this type of researchproblem. Secondly, from the case study, it is apparent that CCS is unknown also based on thistype of approach. Finally, poor media exposure may have influenced technology marketdeployment in the case of CCS.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Measuring public acceptance with opinion mining: The case of the energy industry with long-term coal R&D investment projects

Nuortimo¹

2018

JISIB

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“…Syynä voi olla, että organisaatio tekee sidosryhmien mielestä jotain väärin -tai jättää tekemättä jotain oikein. Digitaalisen julkisuuden uusi logiikka ja etenkin sosiaalinen media ovat muuttaneet mainekriisien luonnetta (McCorkindale & Distaso, 2013;Ott & Theunissen, 2015). Periaatteessa kuka tahansa voi esittää sosiaalisessa mediassa mielipiteitään, ja erilaiset organisaation mainetta uhkaavat hyökkäykset ja kritiikki voivat levitä nopeasti ja laajalle.…”

Section: Johdantounclassified

“…(Benoit, 2015;Coombs, 2013. ) Digitaalisen julkisuuden uusi logiikka ja erityisesti sosiaalinen media ovat vaikuttaneet kriisiviestintään ja mainekriisien hallintaan (Cheng, 2016;Goodman, 2017;McCorkindale & Distaso, 2013;Ott & Theunissen, 2015). Nykyisin erilaisilla sidosryhmillä on mahdollisuus tuoda mielipiteensä kuuluviin sosiaalisen median julkisilla areenoilla ja levittää näkemyksiään nopeasti laajoille yleisöille.…”

Section: Kriisiviestintää Vai Kriisivuorovaikutusta?unclassified

Kriisivuorovaikutuksen jännitteet organisaation mainekriiseissä

Hammarén

Laajalahti

2019

prlg

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Organisaation mainetta ja mainekriisejä on tutkittu runsaasti eri tieteenaloilla. Tässä artikkelissa syvennetään ymmärrystä organisaation mainekriiseistä kriisivuorovaikutuksen ja mainekriisien parissa työskentelevien viestinnän ammattilaisten näkökulmasta. Aiheen tarkasteluun sovelletaan relationaalisen dialektiikan viitekehystä (Baxter & Montgomery, 1996). Tutkimuskysymys on seuraava: millaisia kriisivuorovaikutuksen jännitteitä viestinnän ammattilaiset kohtaavat organisaation mainekriisien yhteydessä? Tutkimusaihetta lähestytään mainekriisien parissa työskentelevien viestinnän ammattilaisten kokemana ja kuvaamana. Tutkimus on laadullinen, ja tutkimusaineisto koostuu kahdeksan viestinnän ammattilaisen teemahaastattelusta. Aineisto analysoitiin teoriaohjaavan sisällönanalyysin keinoin. Tulosten mukaan kriisivuorovaikutusta luonnehtii organisaation mainekriiseissä kaksi pääjänniteparia: (1) nopeuden ja harkinnan sekä (2) avoimuuden ja salailun jännite. Nämä jänniteparit jakaantuvat edelleen siten, että nopeuden ja harkinnan jännite sisältää yllätyksellisyyden ja ennakoitavuuden sekä uuden ja perinteisen kriisiviestinnän alajännitteen ja avoimuuden ja salailun jännite sisältää vuorovaikutteisuuden ja yksisuuntaisuuden sekä yhdenmukaisuuden ja moniäänisyyden alajännitteen. Kriisivuorovaikutuksen jännitteiden ymmärtäminen auttaa mainekriisien hallinnassa, kriisivuorovaikutuksen kehittämisessä sekä viestinnän ammattilaisten tukemisessa työssään. Päätännössä tuodaan esille tutkimustulosten sovelluskohteita ja jatkotutkimustarpeita. Lisäksi arvioidaan relationaalisen dialektiikan soveltuvuutta viestinnän ammattilaisten työn tarkasteluun mainekriisien yhteydessä.

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“…Public messages are influential in shaping brand equity and image (Deephouse, 2000;Carroll and McCombs, 2003). Social media messages due to the public nature can damage or enhance reputations (McCorkindale and Distaso, 2013).…”

Section: Social Media and Its Role In Brand Under Crisismentioning

confidence: 99%

Recapturing images after a brand crisis through marketing communication in social networks: the Maggi controversy

Srivastava

2018

IJEXPORTM

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The purpose is to study whether the controversy due to brand crisis based on quality had any impact on consumer brand equity, brand image, brand reliability, brand perception of quality, perceived value, brand sentiments and purchase behaviour. The research methodology consisted secondary research comprising of social media brand sentiments and financial analysis. The primary research focused on perception study of brand quality, consumer brand equity, brand reliability, brand image, purchase and brand switch behaviour. Maggi used social media extensively to address the issue and rebuild the brand reliability and confidence among its users. The research paper helps to upgrade the knowledge and understanding of the impact of the controversy on brand equity and image and how the crisis management strategy adopted to regain mind share and equity. dying in a single day from tainted Tylenol capsules or when an explosion at a Union Carbide facility in India killed many hundreds of people. The brand has to sustain itself through the crisis management by taking steps evolves in the hearts and minds of its customers, it fosters set of ideas and emotions that the consumers associate with the products or service. It needs to create a strong brand that stands out in the marketplace and positions the company as an irreplaceable life-long partner to its consumers. They trust the inherent superiority of the experience so much that even in a negative economy 60% are always willing to pay more for it (Srivastava, 2014). Brand building is a longterm process (Srivastava, 2017). However, a brand crisis can lead to lowering of reputation, perception and consumer brand equity. The risk of lowering of the reputation of a brand depends on a company's understanding certain risks and take proactive action to prevent it well before time. The present research aims to analyse recent brand crisis of a global brand Maggi and how brand image was restored. It also studied the role of social media in restoring the image, consumer brand equity of the brand and tries to explain the outcome through an application of different theories Benoit's (1995) theory of image restoration, theory of change thinking (Vogel, 2012), Coombs (2007) on theories of communication and attribution theory (Weiner, 2000) in emerging markets like India. "There is a corresponding need for corporate crisis managers to develop a set of communication tools that will ensure consumers that a corporation is taking appropriate action in response to crises with the consumer s' best interest in mind. We have taken global brand Maggi noodle -a fast food brand in the study." What went wrong and its effect on Maggi as a brand? -The Maggi controversyThe Maggi controversy was around the presence of monosodium glutamate (MSG) and lead content higher than permissible levels in the noodle. According to Food Safety and Standards regulations (FSSAI, 2011), the permissible level of lead in instant noodles is 2.5 parts per million (ppm) while the samples that were tested in some parts of India ...

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The Power of Social Media and Its Infl uence on Corporate Reputation

Cited by 26 publications

References 47 publications

Measuring public acceptance with opinion mining: The case of the energy industry with long-term coal R&D investment projects

Measuring public acceptance with opinion mining: The case of the energy industry with long-term coal R&D investment projects

Kriisivuorovaikutuksen jännitteet organisaation mainekriiseissä

Recapturing images after a brand crisis through marketing communication in social networks: the Maggi controversy

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