We are reporting here on a series of theoretical investigations with both algebraic models and geometric cluster models of alpha clusters in 12 C, focusing on the structure of the ground state, the first excited 0 + state and the second excited 2 + state with the purpose, in particular, of establishing if the rotational bands are compatible with rigid structures or rather if they are quantum mixture of different configurations. In a first series of paper [1, 2], we assume a rigid equilateral triangle shape and study in detail several properties that descend from the algebraic framework, such as the energy spectrum, electromagnetic observables and calculate the transition densities in order to extract elastic and inelastic cross-sections for various processes. In a second series of papers [3,4], we solve the three-body Schrödinger equation with orthogonality conditions using the stochastic variational method with correlated Gaussian basis functions. The two-body density distributions indicate that the main configurations of both the 0 + 2 and 2 + 2 states are acute iscosceles triangle shapes coming from 8 Be(0 + )+α configurations and find some hints that the second 2 + state is not an ideal rigid rotational band member of the Hoyle state band.