“…There is strong support in the multimarket competition (MMC) literature for the mutual forbearance hypothesis (MFH), asserting that the intensity of rivalry will be blunted when firms compete in multiple markets (Gao et al, 2021). Several studies have demonstrated that MMC leads to lower levels of rivalry (Chen, 1996; Haveman & Nonnemaker, 2000; Kang et al, 2010; Karnani & Wernerfelt, 1985, Korn & Baum, 1999; Li & Greenwood, 2004), with the anticipated future interaction promoting cooperation among the firms (Van Reeven & Pennings, 2016).…”