“…6 A design task identifies a goal or a problem (A), characterizes the context (B), and finds a tool or solution (X), as captured in the following quote: “If you wish to achieve A, and you believe you are in a situation B, then you should do X” (Niiniluoto, 1993, p. 1). Knowledge of A, B, and X helps in bridging the gap between scholarship and practice in entrepreneurship, because it shows us “how to do it” (Dimov et al, 2021; Kapasi & Rosli, 2020), at least in principle (for practical challenges, see Duflo, 2017, 2020).…”