The Preference Of Choosing Non-Political Party Organization In The Election (Case Study: Teman Ahok Members To Jakarta 2017 Regional Head Election)

Abstract

The results of this study reveal the reasons behind the preference of people to campaign through non political-party organizations, as well as the processes and consideration of their thought to maximize the resources they have in the elections. The findings can provide knowledge to the reader that there are alternative campaigns that are not at all based on political parties. These findings will become an evaluation material for political parties to find out what steps needed to improve their performance. This research takes the case of a supporting organization, Teman Ahok, who seeks to nominate Basuki Tjahja Purnama (Ahok) independently in DKI Jakarta Governor election on 2017. The purpose of this research is to know the "thinking process" of the members of Teman Ahok until finally founding / joining this non political-party organization to nominate Ahok for governor. The main argument of this research is, Teman Ahok's members realize, to achieve their goal making Ahok as Governor without political-party pressure, they must strive to nominate Ahok through independent path. The limits of political power they have, force Teman Ahok to make a strategy of establishing a complex and massive organization to garner public support. All the decisions they choose are determined by the information they have and processed with careful consideration. Using qualitative-descriptive approach and case study methods, I did deep interview with 3 founders of Teman Ahok and 3 members of Teman Ahok. Secondary data was taken from previous research, mass media, and related websites. The Rational Choice Theory of Friedman and Hechter will be used to uncover the "thinking process" of the actors in achieving their goals, their considerations, the effects, as well as how they minimize the obstacles they face in achieving their goals.