This paper contributes to debates around the political potential of social media by examining Occupy Wall Street and activist's use of Facebook. Drawing on concepts rooted in cybernetics and anarchist political theory, the paper argues that the shift in Occupy Wall Street from being a physical protest camp in late 2011 to an online movement in 2012 coincided with a shift in social media activity. On the one hand, analysis of Facebook activity suggests a move from functional to anatomical hierarchy; on the other, it points towards a move from many-to-many communication to one-to-many communication. In conclusion, we argue that this development has served to undermine the movement's anarchist principles of organisation.
IntroductionMuch has been written about the role of social media in social movements. Particularly since the Ultimately, we argue that the shift in OWS from physical camp to online movement signalled a corresponding move from participatory and democratic engagement to an organisational form less reflective of these anarchist organisational principles.First, we provide a brief overview of non-hierarchical and anarchist organisational practices, how a meeting of anarchism and cybernetics can help shine light on these organisational practices and, finally, the potential in social media for facilitating these practices. Following this, we introduce the case study of OWS, describing how it came to exist primarily as an online movement clustered around the OWS Facebook page. Focusing on a comparison of "likes," "shares," and "comments" on more than 1,400 posts on the Facebook page in three periods, our discussion points towards the shift of the organisational and communication dynamics of OWS 3 and will be characterised as a move from participatory practices, on the one hand, to centralised practices, on the other. The analysis presented here, while limited in scope and in need of elaboration in further research, thus aims to provide a contribution to discussions of the communicative and organisational form of social media-backed political movements. This goes beyond a focus on communication or organisation in isolation from one another and, as Bennett and Segerberg (2012) have called for, sees communication and organisation as intimately linked and requiring analysis on that basis.