The price is right!? A meta-regression analysis on willingness to pay for local food

Printezis, Iryna; Grebitus, Carola; Hirsch, Stefan

doi:10.1371/journal.pone.0215847

Cited by 60 publications

(80 citation statements)

References 77 publications

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“…Consumer interest in relocalized food is undiminished [1,2] for a number of reasons. For example, higher quality, freshness, safety and healthiness are often mentioned as perceived benefits [3,4].…”

Section: Introductionmentioning

confidence: 99%

The Multiplier Effects of Food Relocalization: A Systematic Review

2020

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Background: The purchase of local food is often argued to stimulate local economies through multiplier effects; this argument is questioned in this paper. Methods: The ScienceDirect, Wiley Online Library, Taylor and Francis Online, SpringerLink, AgECON, and Emerald databases were searched systematically. A complementary search in Google Scholar was also carried out. Peer-reviewed studies published between 2000 and 2019 were identified using multiple search terms. Data about four types of multipliers (output, employment, income, and value-added multipliers) were extracted. Results: Twenty-four papers fit the criteria, allowing for a qualitative assessment only. Sixteen papers found unambiguously that an increase in demand for local food had a directly positive impact on local economies in some way; one paper found no impact at all. The papers were classified into three groups based on their focal areas: marketing channel-focused, farm enterprise-focused, and scenario/impact analysis-focused studies. In terms of the methods of analysis, three major approaches were identified: input–output models, assessments of descriptive statistics, and econometric analyses. Considerations related to the potential overestimation of current approaches are presented. Conclusions: The existence of employment and income multipliers seems to be more evident, while the impacts of output- and value-added multipliers depend more on the actual context. Research gaps are also identified.

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Section: Introductionmentioning

confidence: 99%

The Multiplier Effects of Food Relocalization: A Systematic Review

2020

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“…Within this group, fruits and vegetables were the primary category, with a heavy emphasis on apples and tomatoes, followed by steaks and ground beef. Furthermore, there is concern regarding publication bias inflating willingness-to-pay (WTP) estimates (Printezis, Grebitus, and Hirsch 2019). As such, this proliferation of articles suggesting large premiums for local foods could be wrongly interpreted as a positive impact for all types of products in all geographies.…”

Section: Introductionmentioning

confidence: 99%

“…Darby et al (2008) find that consumers assign the same value to different definitions of “local” and that willingness-to-pay for a local attribute is independent from other features. Often, studies focus on geographic boundaries or distance (Printezis, Grebitus, and Hirsch 2019), but the phrase “local foods” can also refer to the connection between a community and its food tradition as well as its farming characteristics (Bazzani & Canavari, 2017). Thus, collective food identity is entwined with the development of localness as a valuable attribute.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Collective Food Identity in Local Food Demand

Moreno

Malone

2020

Agric. Resour. Econom. Rev.

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Despite a proliferation of articles focused on consumer willingness-to-pay for locally produced foods, few studies have systemically considered the role of food identity in the price premium of local foods. This article uses primary and secondary data to fill that gap. Using data from 9,329 U.S. households, we identify what foods each state considers a part of their collective food identity. We then compare each state's collective food identity to the actual production within the state. Finally, we utilize a discrete choice experiment (N = 484) focused on a state with one such collective food identity to test whether a consumer's preference for local foods is a function of the collective food identity within the state. Results from the open-ended survey suggest that each state connects with their food production in unique ways and that not all state identities are consistent with actual agricultural production. Results from the discrete choice experiment suggest that consumers are more willing to pay a premium for the local food that is a part of their local food identity than for a similar product that is not a part of their local food identity. Our findings imply that future research on consumer preferences for local food systems should consider the relationship between food culture and geography.

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“…Drink local. Although many consumers habitually support local food and drink, few local agricultural product sales actually occur between the grower and the consumer (Printezis, Grebitus, & Hirsch, 2019). Indeed, as of 2017, only 6.4% of US farms directly marketed their crops for human consumption (US Department of Agriculture National Agricultural Statistics Service [USDA NASS], 2017a).…”

Section: Introductionmentioning

confidence: 99%

Hopping on the localness craze: What brewers want from state‐grown hops

2020

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Consumers habitually support local food and drink, but locally grown products often come from less developed value chains with lower quality control standards; something suppliers must consider. Using data from Michigan craft breweries, we describe the determinants of a brewer's decision to purchase local hops. Utilizing generalized linear models, we determine how factors—including perceived consistency and attitudes towards localness—impact hop purchasing decisions. Results indicate that hop consistency is a leading factor, and beliefs about localness stimulating the economy or helping the environment may not be enough to drive local purchasing.

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The price is right!? A meta-regression analysis on willingness to pay for local food

Cited by 60 publications

References 77 publications

The Multiplier Effects of Food Relocalization: A Systematic Review

The Multiplier Effects of Food Relocalization: A Systematic Review

The Role of Collective Food Identity in Local Food Demand

Hopping on the localness craze: What brewers want from state‐grown hops

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