“…In fact, there is abundant evidence to suggest that current physician (and other health-care provider) communication practices fail to supply consumers with satisfactory levels of health information (Hess, Liepman, & Ruane, 1983;Kreps, 1990;Newell & Webber, 1983;Orleans, George, Houpt, & Brodie, 1985;Relman, 1982;Wechsler, Levine, Idelson, Rohman, & Taylor, 1983). This implies that, to become wellinformed, consumers need actively to seek out relevant health information from their doctors and a variety of other sources.…”