2022
DOI: 10.54691/bcpbm.v31i.2594
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The problems of Subway's marketing in the Chinese market and how to improve

Abstract: As a well-known American fast food brand with thousands of chain restaurants around the world, Subway has many flaws in the process of localizing its brand in China. Through research, we found that Subway's marketing problem in the market is a very serious problem, so the problem of analyzing and improving the marketing strategy of the Chinese market has become the subject of this article. In the survey, this paper first analyzes the inadequacies of Subway's marketing in China from the perspective of consumer … Show more

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