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AbstractPurpose -This paper aims to present a description of the development and implementation of a combined school-and community-based intervention for the prevention of overweight among children, using the combined methods of social marketing (SMk) and intervention mapping (IM). Design/methodology/approach -The SMk total process planning (TPP) framework was used, a simple but robust framework that consists of five stages: scoping, development, implementation, © Lyne M.G. Blanchette. Published by Emerald Group Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 3.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/3.0/legalcode. The publication of this study was supported by a grant of The Netherlands Organization for Scientific Research. The authors are grateful to the parents, children and staff at the schools who took part in this intervention, to the local stakeholders for collaborating with them and to Evelyne Meynen and her "Schuttelaar and partners" colleagues for their contribution to the qualitative research and their marketing expertise. The authors are especially grateful to Cornelis Krul for his leadership and commitment in the SMk approach.Authors' contributions: Lyne M.G. Blanchette and Vivian M. Van de Gaar contributed equally to this article. LB was responsible for the design and development of the intervention, conceptualised and wrote the manuscript. VvdG contributed considerably in all phases to drafting the manuscript. HR helped together with WJ with the conceptualization of this manuscript and critically revised the manuscript. JF critically revised the manuscript on important content with regard to SMk. WJ helped, together with HR with the conceptualization of this manuscript and was involved in all stages of drafting the manuscript. All authors read, critically reviewed the manuscript and approved the fin...