The article considers the characteristics of motivation for success and the analysis of the impact of failures on the self-actualization of individuals in the process of their personality formation. The relevance of this research is related to the fact that in recent years the problem of the impact of success and failures has become more acute and is becoming more and more widespread. The article highlights such concepts as motivation for success, personality formation, motivation, self-actualization, self-development, negative state, adaptation, academic failure, and also reviews how successes and failures affect academic performance. This article presents the results of the survey among participants of various ages, who had the opportunity to describe and analyze their experiences in educational activities and further life, in which they had to answer twelve questions that related to their success, inner experiences and psychological difficulties associated with failures, which they encountered. The respondents shared their impressions and expressed their opinions about the impact of success and failures on the self-actualization of individuals on their life paths. Based on the results of the survey, the authors of the research emphasized the most important points that should be paid attention to and analyzed in detail.