“…Many studies still view consumers and technology as discrete entities with inherent characteristics or at most as mutually dependent ensembles interacting with each other whose primary mechanisms are impact, moderation, mediation and interaction (e.g., Dhir et al, 2021; Hentzen et al, 2022; Kamboj & Sharma, 2022). Researchers still view consumers as users of mobile technology that is seen as an object (e.g., Ahn et al, 2016; Cavalinhos et al, 2021; Ju et al, 2022; Morozova & Gurova, 2021; Nikou, 2015; Sohn et al, 2022; Žnidaršič et al, 2022) with which they might have a relationship (e.g., Parent & Shapka, 2020), neglecting the fundamental phenomenological fusion of (young) people with their smartphones in studies of consumer behaviour (e.g., Barrera & Ponce, 2021; Mandal & Tripathi, 2022) and in systematic reviews delineating research gaps (e.g., Sağkaya Güngör & Ozansoy Çadırcı, 2022).…”