“…These are often aggregated into case studies or vignettes (i.e. Howorth, Westhead, & Wright, 2004;Irava & Moore, 2010;Karra et al, 2006;Lambrecht, 2005;Miller, Steier, & Le Breton-Miller, 2003;Chirico & Nordqvist, 2010;Salvato, Chirico, & Sharma, 2010;Steier, 2001a), although some case studies are drawn from grounded theory (Steier & Miller, 2010;Tsang, 2002) or are process oriented (Nordqvist & Melin, 2010). Aggregating the findings from the level of individuals to the firm or organizational level is understandable to the extent that it is necessary to capture 'apt illustrations' (Gluckman, 1961) at a particularized level in order to generalize analytically to the firm level.…”