2019
DOI: 10.9781/ijimai.2019.07.001
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The Promotion of Graduate Programs through Clustering Prospective Students

Abstract: The promotion of academic programs, particularly at graduate levels, emerges as a response to market changes. In general, graduate programs are not a first order necessity which makes necessary the right promotion of such programs guarantee the attraction of prospective students, which enroll in some of them, which is essential for the financial sustainability of universities. Notably, the last one is a crucial problem for private universities. In this paper, we analyze the prospective students that enroll in … Show more

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Cited by 5 publications
(2 citation statements)
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“…Cantón-Croda et al [9] analyzed privately enrolled prospective students to develop better promotional strategies of academic programs, principally at graduate levels, using data collected from online sources. The clustering technique using the k-means algorithm was used to determine the market of student segment-based strategies.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Cantón-Croda et al [9] analyzed privately enrolled prospective students to develop better promotional strategies of academic programs, principally at graduate levels, using data collected from online sources. The clustering technique using the k-means algorithm was used to determine the market of student segment-based strategies.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Also, the same procedure used to check the financial sustainability of the institution, which outputted the age and city are crucial to promoting graduate programs. At the same time, marital status and sex do not impact the decision of students in the institution [23]. Additionally, three decision tree variants (J48, Random Tree, and REP tree) applied to identify the academic performance based on social, demography, educational, motivation, study skills, and personal relationships.…”
Section: Introduction and Related Workmentioning
confidence: 99%