This article provides an overview of the Propaganda Model and rehearses central theoretical considerations concerning the model's overall understanding of media behaviour. The article then advances a contemporary state-of-the-art discourse on the methodological techniques that may be utilized in applying the model, highlights potentially complementary approaches to the critical study of mass media behaviour and explores criticisms of the model.The 'Propaganda Model' (PM) of media operations advanced by Herman and Chomsky (1988) is analytically and conceptually concerned to engage with the question of how ideological and communicative power connect with economic, political and social power, and to explore the consequent effects upon media output. This article overviews the PM and highlights central arguments associated with the PM regarding overall patterns of media behaviour. The article then considers ways in which the PM may be applied, exploring the methodological techniques that may be utilized in applying the model. The article also highlights potentially complementary approaches to the critical study of mass media behaviour and explores criticisms of the model.
The Herman-Chomsky Propaganda Model -An OverviewThe PM's five filter elements draw attention to the main structural constraints that impact overall patterns of media performance. Herman and Chomsky correctly observe that most mainstream media are themselves typically large corporations, 'controlled by very wealthy people or by managers who are subject to sharp constraints by owners and other market-profit-oriented forces ' (Herman and Chomsky, 1988, 14). Their model suggests that ownership, size and profit
______________________________ Westminster Papers in Communication and Culture