Herman and Chomsky's Propaganda Model (PM) has emphasized how the various 'filters' can lead to news reports misrepresenting the vested political and economic interests that underpin US foreign policy. However, there has been relatively little attention paid to the implications of the PM for media operations in another key dimension of capitalism: financial markets. Traders require timely and accurate information about changing market conditions. However, financial news announcements influence investor perceptions and sometimes trigger trading activity that reflexively changes the market conditions being reported. The interdependency of financial reporters, traders and analysts means that financial news production cannot be adequately understood in terms of how the PM filters distort media representations of markets. This article aims to critically analyse how financial news/information does not merely represent financial reality but reflexively constitutes it. The analysis will also highlight which aspects of financial news production are consistent with the PM as well as those that contradict it.
Background: Propaganda Model DebatesThere can be little doubt that the Propaganda Model (hereafter PM) developed by Edward Herman and Noam Chomsky (1988) has been one of the most influential and controversial media theories to come out of North America. The PM's basic proposition is that news media coverage is systematically shaped in favour of elite state and corporate interests by the operation of five structural 'filters'. These include ownership arrangements, reliance on advertising revenue, dependency on elite sources, concern to avoid 'flak' (in the form of complaints, lawsuits, career penalization and so forth) and ideological conformity (originally anti-communism, but subsequent revisions include pro-neoliberalism and anti-terrorism).