“…In contrast, a good characteristic of event management and destination marketing (Yeoman, Robertson, Ali-Knight, Drummond, & McMahon-Beattie, 2012), and (Yeoman, Oskam, & Postma, 2016), plan is its design with PESTEL. Theoretically, a PESTEL or PESTLE method (Gregoric, 2014), (Kara, 2018), (Zarkasyi, Kuniawan, & Darma, 2021), and (Ngoc, Tien, & Trang, 2021) generally refers to a systematic analysis study for market and industry assessment that applies to tourism and hospitality, which stands for Political, Economic, Social, Technological, Environmental, and Legal variables influencing organisational success and failure. Initially, PESTEL was originally rebranding of SWOT analytics.…”