The Psychology of Love and Hate in Intimate Relationships

Katherine, Aumer

doi:10.1007/978-3-319-39277-6

Cited by 7 publications

(2 citation statements)

References 135 publications

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“…In the famous Greek tragedy by Euripides (431 B.C.E./1993), Medea, wife of Jason, ends up killing her sons and Jason’s new wife to avenge her husband. Aumer’s (2016) interpretation of the classic suggests that Medea’s actions were not purely instigated by Jason’s betrayal alone and that without any love, such inordinate hate is not possible. Social psychology literature supports the notion that positive relationships can lead to negative outcomes when one of the parties in the relationship feels betrayed.…”

Section: Introductionmentioning

confidence: 99%

Negative outcomes of positive brand relationships

Jain

Sharma

2019

JCM

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Purpose This paper aims to understand how strong brand attachment can intensify the feeling of perceived betrayal, leading to brand hate after a negative experience with the brand. The study further investigates how consumers make causal attributions for negative experiences when strong brand attachment exists. The moderating effect of a narcissistic personality in the dissemination of negative electronic word of mouth (eWOM) following brand hate is also tested. Design/methodology/approach The study uses a within-the-subject repeated measures experimental design. A total of 202 college students were exposed to two treatments (high versus no brand attachment), involving a situation of product failure of a smart phone brand. A total of 135 responses were used to compare the outcomes of the two treatments using multivariate analysis. The data of high brand attachment treatment (N = 202) were used to test the proposed research model using partial least square-structural equation modelling. Findings The results suggest that having a strong positive relationship with the brand can generate stronger feelings of perceived betrayal and brand hate after the brand transgresses the consumer’s expectations. The results indicate that resentful customers can resort to eWOM after feeling betrayed, even though the prior relationship with the brand was strong. Originality/value This paper extends the work on perceived betrayal to study brand hate and proposes that brand hate can arise even if there is a strong brand attachment. It contributes to the growing body of literature on brand hate and its possible antecedents. Additionally, the study poses some crucial managerial implications for the brand managers by suggesting that strong brand relationships not always ensure loyalty or commitment and can lead to consequences that are damaging for the brand equity.

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Section: Introductionmentioning

confidence: 99%

Negative outcomes of positive brand relationships

Jain

Sharma

2019

JCM

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“…In this sense, interpersonal hatred comes about as a result of a relationship that has somehow brought about harm. Hatred experienced in this context can have irrevocable damaging effects in terms of satisfaction, intimacy, and love (Aumer, 2016). Conversely, at the intergroup level hatred is often felt for unknown individuals (Fischer et al, 2018).…”

Section: Researchmentioning

confidence: 99%

Hateful Emotional Responses Scale (HatERS): Development and Initial Evaluation

Toussaint

Barry

Enomoto

et al. 2020

jhs

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The present investigation consists of two studies designed to provide a preliminary examination of a new scale for measuring hateful emotional responses to being hurt by an offender. Study 1 involved definition of hateful emotional responses, item development, analysis of internal consistency, and convergent and incremental validity. The scale was evaluated in a sample of 33 young (M = 26) college and community adults. A five-item hateful emotional responses scale was developed and psychometric properties of the scale were encouraging. Study 2 involved using the five-item scale developed and evaluated in Study 1 and examining factorial validity and sensitivity to change in hate as a result of attending a lecture on hate reduction. Results of confirmatory factor analysis showed that the scale had acceptable unidimensional factor structure and standardized loadings were all statistically significant and moderate to large in magnitude. The scale also showed expected sensitivity to change. Study 2 participants were 47 middle-aged (M = 50) churchgoers. These initial results suggest that the scale may hold promise for further development in samples of broader, larger, and more varied individuals, communities, and nations.

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Can Dating Violence Predict Feelings of Hatred Toward a Partner?

Puspitaning Luhpratiwi,

Nurhamidah,

Agustin Syakarofath

2024

KSS

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Dating violence can occur in unhealthy dating relationships. This study aims to determine when someone experiences dating violence and its impact on their feelings of hatred. The research method used is quantitative, with research subjects aged 20–30 years who have or are currently having dating experiences of violence in their relationship. The number of subjects in this study was 533, obtained by random sampling. The instruments used in this study were Conflict in Adolescent Dating Relationships Inventory (CADRI) and the triangular hate scale. The results obtained through simple and multiple linear regression tests showed that there was a significantly positive effect of dating violence on hatred. Of the total five aspects of dating violence, verbal and emotional violence were the highest compared to the other four aspects. This means that the hatred felt by individuals toward their partner can be caused by violence that has occurred, especially verbal and emotional violence. Keywords: dating violence, hate, partner

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The Psychology of Love and Hate in Intimate Relationships

Cited by 7 publications

References 135 publications

Negative outcomes of positive brand relationships

Negative outcomes of positive brand relationships

Hateful Emotional Responses Scale (HatERS): Development and Initial Evaluation

Can Dating Violence Predict Feelings of Hatred Toward a Partner?

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