“…These judgments are the focus of a large body of research asking people to rate the importance of certain values in their life (e.g., Inglehart & Welzel, 2005; Rokeach, 1973; Schwartz, 1992). The VDT proposes that a person's judgment about a value depends on an individual inclination toward that value, which in turn might derive from factors such as underlying personality traits (e.g., an anxious personality might disqualify values such as pursuing novelty and change; Bilsky & Schwartz, 1994; Roccas et al, 2002), experiences about the consequences of pursuing certain values (e.g., the pleasure experienced by pursuing wealth, or the satisfaction experienced when helping others; Rigoli, 2021a), and judgments expressed by other people or by the media (Schwartz, 2016). More formally, the VDT proposes that for each value V , an individual's inclination, , toward this value is simply captured by a real number, where a positive number indicates a value to be pursued and a negative number a value to be avoided (overall, we assume that each person will attribute a positive INC to some values and a negative INC to other values, with an average of zero).…”