2016
DOI: 10.17231/comsoc.30(2016).2502
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The public: consumers or citizens? Participatory initiatives and the reform of public service media regulation in Germany

Abstract: The German federal interstate treaties, as the regulatory framework for public service media (PSM), have recently been under reform. The starting point of the amendments is the so-called

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Cited by 4 publications
(5 citation statements)
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“…We cite these instances from fieldwork to make the case that, in keeping with recent regulatory literature about German television broadcasting, the citizen interest, while enshrined in the constitution, is insufficiently reflected in practice, and audience voices are insufficiently incorporated into the regulatory process, staying “implied” (Livingstone & Lunt, ), assumed, and spoken on behalf of. As Horz remarks, “It is a peculiarity of the German system that an organization like the British Voice of the Listener and Viewer (VLV) does not exist, although the German PSM system is comparable to the BBC” (, p. 357).…”
Section: The Implied Audience and The Citizen–consumer In German And mentioning
confidence: 99%
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“…We cite these instances from fieldwork to make the case that, in keeping with recent regulatory literature about German television broadcasting, the citizen interest, while enshrined in the constitution, is insufficiently reflected in practice, and audience voices are insufficiently incorporated into the regulatory process, staying “implied” (Livingstone & Lunt, ), assumed, and spoken on behalf of. As Horz remarks, “It is a peculiarity of the German system that an organization like the British Voice of the Listener and Viewer (VLV) does not exist, although the German PSM system is comparable to the BBC” (, p. 357).…”
Section: The Implied Audience and The Citizen–consumer In German And mentioning
confidence: 99%
“…Crucial to note here is that the historical claim made in Germany—that the “interests and needs of the viewers are hardly definable” (Hasebrink, , p. 32)—is as valid and applicable to both countries today, whereby, despite the more recent shift to racism and sexism in addition to violent content or swear words, much about audiences continues to be implied and assumed. As Horz (, p. 352) notes, “These results correlate with the ‘implied image’ from regulators of the audience‐as‐consumers rather than citizens in media regulation: the audience seems to accept its consumer role and has difficulties in identifying itself as citizens, especially when it comes to partaking in media policy debates.”…”
Section: The Implied Audience and The Citizen–consumer In German And mentioning
confidence: 99%
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