The Puzzle of Personalisation of Politics: Evidence from Candidate Campaigns in Belgium 2007–2014

Winter, Lieven De; Baudewyns, Pierre; Cogels, Maximilien

doi:10.1007/978-3-319-96460-7_5

Cited by 2 publications

(2 citation statements)

References 29 publications

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“…Especially, those candidates who have difficulties attracting media attention should therefore be particularly tempted to go negative, but the incentive should exist across the board. Some research suggests that campaigns have become increasingly personalized-that is, focusing on candidates instead on parties or on issues (De Winter et al, 2018; for an overview, see Adam and Maier, 2010). Furthermore, in personalized campaigns party and candidate strategy tend to be decoupled (Brettschneider, 2008).…”

Section: Context Factorsmentioning

confidence: 99%

Mapping the drivers of negative campaigning: Insights from a candidate survey

Maier

Nai

2021

International Political Science Review

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Which candidates are more likely to go negative, and under which conditions? We analyze self-reported survey data from candidates having run in the 2017 German federal election for the main parties. More specifically, we test a comprehensive set of factors supposed to drive the use of (a) negative campaigning in general, (b) policy attacks, and (c) character attacks. Our results show that for all three versions of negative campaigning the political profile of candidates is most important, followed by personality traits, perceived campaign dynamics, social profile, and available campaign resources. Within these categories, five factors are important across the board: members of the governing parties are less likely to attack, ‘extreme ideology’ of the candidate fuels the use of attack politics, candidates who believe that the media can persuade voters attack more often, disagreeable candidates tend to go negative, and male candidates are more likely to attack than females.

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Section: Context Factorsmentioning

confidence: 99%

Mapping the drivers of negative campaigning: Insights from a candidate survey

Maier

Nai

2021

International Political Science Review

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“…Using a comparable process to the one we employ every day to judge others, voters consider the candidates’ traits as hints regarding their behaviors in decision-making processes and political positions. This phenomenon is frequently referred to as “personalization of politics” and describes a process where the influence of the candidate as an individual is enhanced at the expense of parties [ 13 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

We vote for the person, not the policies: a systematic review on how personality traits influence voting behaviour

et al. 2023

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Western democracies’ voting practices have altered recently, most notably with candidates now taking center stage at the expense of the institutions. These events are the result of a phenomenon called the personalisation of politics. The present review aims to synthesize evidence regarding the impact of voters’ evaluation of candidates’ traits on political outcomes and the effects of voters’ traits on voting. Included studies were identified via electronic databases (up to July 2019). Reviewers extracted data respecting inclusion and exclusion criteria. Methodological quality was assessed independently by two reviewers. Data synthesis was executed through narrative processes. 288 studies were identified, 12 of which were selected for review. Four main outcomes were found: (i) Personality traits and voting behaviour; (ii) Implicit/explicit trait associations and political outcomes; (iii) Party identification and personality traits; and (iv) Ideology and personality traits. Data obtained suggests that political outcomes are heavily influenced by voters’ personality traits and how they perceive the personality traits of the candidates. This review advances the theory of personality trait matching and establishes a connection between traits and the personalization of politics.

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The Puzzle of Personalisation of Politics: Evidence from Candidate Campaigns in Belgium 2007–2014

Cited by 2 publications

References 29 publications

Mapping the drivers of negative campaigning: Insights from a candidate survey

Mapping the drivers of negative campaigning: Insights from a candidate survey

We vote for the person, not the policies: a systematic review on how personality traits influence voting behaviour

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