The Rapid Supply Chain Appraisal Approach: A Case Study of Pakistan Mangoes to the United Kingdom

Dunne, A. J.; Johnson, Paul J.

doi:10.17660/actahortic.2011.895.13

Cited by 4 publications

(12 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Dunne and Johnson (2011) also in their study attributed the low price of Pakistani mangoes in the UK market to the fact that there were many exporters who were delivering low quality fruit. Exporters interviewed for this study said the business was regarded as easy and profitable, so it attracted newcomers.…”

Section: Exporter Level Constraintsmentioning

confidence: 95%

“…Earlier studies, by Collins et al (2006) and Dunne and Johnson (2011), also emphasised this aspect of conditions within the mango industry.…”

Section: Figure 63: Underlying Sub-themes Of Value Chain Constraintsmentioning

confidence: 96%

“…This has been attributed to poor management and technical skills in the performance of production and harvesting activities (Anwar et al 2008;Dunne & Johnson 2011). Various pests and diseases, combined with inadequate measures for their control, cause significant losses of mango production (Ghafoor et al 2010;Jabbar et al 2011).…”

Section: Mango Industry Development Challengesmentioning

confidence: 99%

“…There is growing realisation that future growth in the agricultural sector relies heavily on diversification and promotion of opportunities for the addition of value, particularly with regard to horticultural crops, because of a gradual increase in consumer demand and the export potential of fresh fruits (Hanif et al 2004;Anwar et al 2008;Malik et al 2010;CSF 2011). Value addition and diversification in horticulture can therefore make a significant contribution to the nation's growth and prosperity (Dunne & Johnson 2011). Recognising the strength of domestic demand and sizeable export potential, the government of Pakistan has begun to give prominent importance to this sector in government policies and action plans (Akhtar et al 2013).…”

Section: The Problem Statementmentioning

confidence: 99%

See 3 more Smart Citations

Value chain performance improvement for sustainable mango industry development in Pakistan

Badar¹

View full text Add to dashboard Cite

Pakistan is one of the world's leading mango producing and exporting countries. However, Pakistan's mango industry is beset with a number of chain-wide challenges that not only lower the value of mangoes to consumers and reduce the profitability of value chain actors, but also hinder the industry's potential contribution to the country's socio-economic development. As a result, there is now a growing realisation that the mango industry must be developed on a sustainable basis. This coincides with an accelerating drive towards sustainable development of agri-food industries around the world, in order to provide growing populations with adequate supplies of safe and affordable food.Thus, this study aimed to find out how the performance of value chains could be improved in order to bring sustainable development to Pakistan's mango industry. It focused on four issues: 1) consumers' mango value preferences and the implications of these preferences for the industry's development; 2) the structure and performance of the mango industry; 3) constraints on sustainable development of the industry; and 4) measures needed to address consumer, economic, social and environmental issues in the value chains so as to promote industry's sustainable development.A conceptual framework that integrated value chain and triple bottom line (TBL) sustainable development approaches was developed arguing that sustainable development could not be achieved without improving economic, social and environmental performance across entire value chains. A case study methodology was adopted and the case study participants included consumers, value chain actors and public stakeholders in the Pakistani provinces of Punjab and Sindh.To understand mango value preferences, five focus group discussions involving 40 consumers and a survey of 450 consumers was conducted. Thematic content analysis was performed on focus group data whereas descriptive statistics and clusters analysis were employed to analyse survey data. In order to understand the industry's structure, performance and constraints, 150 in-depth interviews were held with value chain actors such as retailers, wholesalers, commission agents, exporters, preharvest contractors, growers and input suppliers and representatives of public stakeholders. Data from the interviews were analysed using thematic content analysis.Consumer data showed the importance of both intrinsic (search and experience) and extrinsic (safety and marketing) quality attributes in mango buying. In-depth analysis of these attributes revealed three consumer segments -mango lovers, value seekers and safety conscious. Mango lovers concentrated primarily on search and experience attributes and safety conscious attached more importance to safety related attributes. Value seekers however considered all attributes important. In general consumers expressed their dissatisfaction with the mango value delivered to them because of use of Calcium III carbide for mango ripening, retailer malpractices and ineffective government regula...

show abstract

Section: Exporter Level Constraintsmentioning

confidence: 95%

“…Earlier studies, by Collins et al (2006) and Dunne and Johnson (2011), also emphasised this aspect of conditions within the mango industry.…”

Section: Figure 63: Underlying Sub-themes Of Value Chain Constraintsmentioning

confidence: 96%

Section: Mango Industry Development Challengesmentioning

confidence: 99%

Section: The Problem Statementmentioning

confidence: 99%

See 2 more Smart Citations

Value chain performance improvement for sustainable mango industry development in Pakistan

Badar¹

View full text Add to dashboard Cite

show abstract

“…This situation is further complicated by the strong possibility that businesses within a supply chain will have differing views on the need to change and hence their commitment to any "whole of chain" activities. For example, producers may want change but wholesalers may be satisfied with the current situation (Batt & Rexha 2000;Dunne & Johnson 2010;Goel 2010 to meet the need of the growers with varying social arrangements in rural development projects, the biggest challenges for the Government and extension agencies is how to best coordinate the activities among diversified stakeholders (Davidson & Ahmad 2002).…”

mentioning

confidence: 99%

Evaluating the effectiveness of a ‘whole of chain’ approach in rural industry development in developing countries: a case study of Pakistan mango industry

Mehdi¹

View full text Add to dashboard Cite

Linking farmers to markets has become an integral part of the development agenda of world donor agencies in developing countries in the current decade as a result of the changes in the competitive environment brought about by globalization. It recognises the need to connect the rural economy more effectively with modern economic processes by building forward and backward linkages with rural producers. These linkages help to define rural development as rural industry development in the context of supply chain management.Under the Australia-Pakistan Agriculture Sector Linkages Program (ASLP) there is an initiative aimed at developing the Pakistan mango industry, which is one of the major and important industries in the horticulture sector of Pakistan. Various constraints associated with the mango industry development were identified using a rapid supply chain appraisal approach (RSCA). These constraints are being addressed under a project "Optimizing mango supply chain for more profitable horticultural enterprises in Pakistan and Australia", which uses a "whole of chain" approach to development.The RSCA process involved field visits and interviews with various stakeholders, including growers, commission agents, transporters, exporters, importers and retailers in Singapore, quality management companies, freight forwarders, shippers and support agencies such as PHDEC, universities, government departments and wholesale market committees. Consequently, three critical areas such as quality management, market understanding and supply chain management had been addressed in years of project activities. This is consistent with participatory approach that practitioners have sought to accommodate in rural industry development projects in developing countries.Various approaches have been taken in building relationships between producers and their counterparts in the chain to improve their competitiveness. There is little evidence in the literature that provides a demonstration model of supply chain development which adopts a "whole of chain" participatory approach involving all key stakeholders, either in developed or developing countries.The overall objective of this research is to evaluate can an industry development project that adopts a "whole of chain" approach be effective in linking farmers to their markets.. ii A system-based approach has been taken to evaluate the results being achieved under the mango industry development project of the ASLP. This study is qualitative, adopting an ontological and epistemological stance referred to as constructivism. Longitudinal evaluation is the overall research strategy consisting of three rounds of data collection in different time intervals over the ASLP project duration. The research is framed around a case study of the mango industry therefore case study methods guided the data collection and analysis.The overall findings of data analysis indicated that the respondents all along the chain recognized the issues of Pakistan mango in three critical areas, such as quality ...

show abstract

Value Chain Assessment and Measuring Export Determinants of Citrus Fruits in Pakistan: An Analysis of Primary Data

Ahmad¹

2018

PAKJAS

View full text Add to dashboard Cite

Citrus is one of the leading fruit crop capturing highest export share among the horticultural crops in Pakistan. However, the traditional marketing systems inhibit price transparency that affects the producers' abilities to respond to consumer demand. The present study is designed to do an assessment of complete value chain of citrus and to identify the major factors affecting the export of citrus from Pakistan. Data are collected through interviews and questionnaires and analyzed through value chain mapping and regression techniques. It is found that the citrus export sector is dominated by large well-established exporters whose profitability is based on a high volume, low margin business model. Export of Kinnow is primarily directed to low or middle-income countries from Pakistan as exporters have little competencies to compete in the developed world because of high protocols of quality attributes under Sanitary and Phytosanitary agreement of WTO. In the regression model, positive and significant coefficients on marketing research and quality certification strengthen the case of investment on research and development and improving the quality of the product to enhance Kinnow exports from Pakistan. Moreover, research should focus on reducing the high post-harvest losses of about 20-40%, to improve the yield per hectare and to produce seedless varieties for commercial use.

show abstract

The Rapid Supply Chain Appraisal Approach: A Case Study of Pakistan Mangoes to the United Kingdom

Cited by 4 publications

References 0 publications

Value chain performance improvement for sustainable mango industry development in Pakistan

Value chain performance improvement for sustainable mango industry development in Pakistan

Evaluating the effectiveness of a ‘whole of chain’ approach in rural industry development in developing countries: a case study of Pakistan mango industry

Value Chain Assessment and Measuring Export Determinants of Citrus Fruits in Pakistan: An Analysis of Primary Data

Contact Info

Product

Resources

About