This paper reports a high-resolution experimental study and a numerical analysis of the Rb2 6 1 Σ + g ion-pair state. Large number of ro-vibrational term values spanning a wide range of the rotational and vibrational quantum numbers were measured using the optical-optical double resonance technique. The set of term values was simulated with a model of a piece-wise multi-parameter potential energy function based on the generalized splines. This function reproduces the experimental data with reasonable accuracy and in addition allows us to incorporate in the potential function the non-trivial features at longer internuclear range, such as multiple wells, predicted by the ab initio calculations.