The Re-Branding of Class: Propertising Culture

Skeggs, Beverley

doi:10.1007/978-0-230-21454-5_3

Cited by 321 publications

(456 citation statements)

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“…Jade's actual labour is valued and her participation on 'reality' television opens up an opportunity structure, with the possibility of not having to worry constantly about providing for your family. The stressed repetition of 'I like her' from all the focus group participants signals an insistence against the negative value generally attributed to Jade and those like her who are often positioned as the abject working class (see Skeggs, 2004). Here the group offers a display of defence against the judgement of her/their culture and labour as bad, and the fact that Jade has resolutely refused to accept and perform middle-class standards:…”

Section: Class Value and 'Authentic' Modes Of Labourmentioning

confidence: 98%

The labour of transformation and circuits of value ‘around’ reality television

Skeggs

Wood

2008

Continuum

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Drawing on recent research from a project which included both textual and audience research, this paper will explore the involvement of women viewers with 'reality' TV as 'circuits of value'. These relationships cannot be adequately described as deconstructions of representations as in a text-reader framework of media theory. Rather, we examine these relationships as an extended social realm, whereby the immanent structure of reality television generates emotional connections to the labouring undertaken by participants on the programmes. 'Reality' television develops different traditions of women's genres from melodrama, magazines to lifestyle television, it drawing attention to those who need transformation. By promoting different forms of women's emotional, appearance and domestic labour, it parallels broader political shifts to an 'affective economy'. Rather than these texts producing wholly divisive moral reactions in viewers, we noticed how our audience participants assessed the forms of labour performed through their different classed resources, made judgements through pursuing connections with their own lives, and ultimately tended to value care over condemnation.

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Section: Class Value and 'Authentic' Modes Of Labourmentioning

confidence: 98%

The labour of transformation and circuits of value ‘around’ reality television

Skeggs

Wood

2008

Continuum

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“…While the boutique festival does not reproduce that particular pattern it can still be understood through this lens. Skeggs (2005) explains that the appropriation of culture for the middle-class self is necessarily about selecting 'user-friendly' elements fit for consumption. By evoking selective parts of 'original, authentic' festival imagery discursive representations of the boutique festival present it as an escape made possible in a culturally familiar, safe space.…”

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confidence: 99%

‘From mosh pit to posh pit’: Festival imagery in the context of the boutique festival

Johansson

Toraldo

2015

Culture and Organization

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Johansson, M. and Toraldo, M. L. (2017) 'From mosh pit to posh pit': Festival imagery in the context of the boutique festival. Culture and Organization, 23(3), pp. 220-237. (doi:10.1080/14759551.2015.1032287) This is the author's final accepted version.There may be differences between this version and the published version. This paper addresses market-based cultural production in the context of the UK festival field, with a focus on the framing of the festival experience through anticipation. In particular, boutique festivals are discussed as examples of a contemporary cultural 'product category' which has emerged and proliferated in the last decade. Through discourse analysis of media representations of boutique festivals we situate the boutique festival in a broader sociocultural discourse of agency and choice, which makes it meaningful and desirable, and outline the type of consumer it is meant to attract. For the contemporary consumer the boutique festival is presented as an anticipated experience based on countercultural festival imagery, whilst simultaneously framing cultural participation through consumption. The paper contributes to a wider debate on the construction of the consumer in the cultural economy.

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“…For example, how might classed, racialised representations of experts and professionals (Kimmel, 1993;Frankenburg, 2001;Skeggs, 2013) within Hawaiʻi's GMO debates help consolidate white and Asian settler masculinities? Moreover, how might gendered the associations of reason and emotion play out in relation to expertise and activism, positioning male subjects as properly political and science as the only legitimate frame (Seager, 2003) for food and environmental debates?…”

Section: Resultsmentioning

confidence: 99%

“…Indeed, other scholars caution against overdrawing these links in ways that responsibilise women for environmental, food and caring work in step with neoliberal ideologies (Agarwal, 2010) and raced, classed discourses of proper motherhood (Kimura, 2011;Skeggs, 2013). Moreover, theorists in other areas have critiqued the tying of femininity to reproductive capacity in environmental discourses (Mortimer-Sandilands and Erickson, 2010;Foster, 2011;Gandy, 2012), showing how emphasis on reproductivity can reinforce normative portrayals of gender and sexuality, ideas of naturalness and discourses of nation (Butler, 1990;Edelman, 2004).…”

Section: Moms On Missionsmentioning

confidence: 99%

Gendered Representations in Hawai‘i's Anti-Gmo Activism

Shaw

2016

Feminist Review

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The aim of this article is to analyse some of the representations of intersectional gender that materialise in activism against genetically modified organisms (GMOs). It uses the case of Hawaiʻi as a key node in global transgenic seed production and hotspot for food, land and farming controversies. Based on ethnographic work conducted since 2012, the article suggests some of the ways that gender is represented within movements against GMOs and offers examples of how this emerges through activist media representations. I suggest some of the ways that intersectional gender shapes this food-related movement by analysing themes of motherhood, warrior masculinities and sexualised femininities, exploring the implications these framings have for identification with movements. I propose that these representations of gender invoke some normative ideas that are nuanced in an intersectional, contextualised frame but that these nonetheless constrain movement participation and support by different subjects. The article suggests that these representations may work together to provide a sense of social certainty and familiarity that works to counterbalance and enable anti-GMO organising's threats to (agri)business as usual in the settler state.

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The Re-Branding of Class: Propertising Culture

Cited by 321 publications

References 0 publications

The labour of transformation and circuits of value ‘around’ reality television

The labour of transformation and circuits of value ‘around’ reality television

‘From mosh pit to posh pit’: Festival imagery in the context of the boutique festival

Gendered Representations in Hawai‘i's Anti-Gmo Activism

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