The reach, influence and tenor of professional orthodontic societies on social media: A cross-sectional content analysis

Alkadhimi, Aslam; Al-Moghrabi, Dalya; AlShehri, Rahaf; Watton, Molly; Fleming, Padhraig S.

doi:10.1016/j.ortho.2022.100608

Cited by 12 publications

(2 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The protocol of this study was approved by the Medical Research Ethics Committee Faculty of Dentistry with ethics reference number DFC01917/0086L. A content analysis method (4,(12)(13)(14) was used to analyse Instagram accounts of fake braces providers.…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

‘Fake Braces’: A Content Analysis of Instagram Posts by Unlicensed Providers

Kamarudin,

Mohd Nor,

Ramasindarum

et al. 2023

JUMMEC

View full text Add to dashboard Cite

“Fake braces” is a term used to describe fixed orthodontic appliances that are fitted by unlicensed providers. This trend has raised public health concerns in certain countries with marketing typically undertaken on social media. We aimed to investigate the frequency and nature of Instagram posts by fake braces providers in Malaysia. Initial screening of Instagram accounts was performed using relevant hashtags (#fakebraces, #cheapbraces). Public Instagram accounts that fulfilled the inclusion criteria were assigned a code with posts evaluated over a one-month period. Data were coded and analysed using thematic analysis. Frequency distribution was calculated using Microsoft Excel. Thirty-eight Instagram accounts were analysed. 2831 images/videos were posted, receiving 7165 likes with videos being viewed 21, 918 times. The majority of posts were related to fake braces services (36.7%), followed by non-relevant posts (29.4%) and other services (14.5%). Services were provided mainly at home (44.7%) or offered both home and door-to-door services (23.7%). Although the posts on promotions were less frequent (5.4%), the displayed prices were low (RM150 to RM500), offering additional packages and discounts. Unlicensed providers have a variety of content to engage with social media audiences. Efforts should be made to increase public awareness, directing them towards reliable information about orthodontic services.

show abstract

Section: Methodsmentioning

confidence: 99%

“…Fake braces, or fashion braces is a term used to describe fixed orthodontic appliances that are fitted by unlicensed providers. Fake braces have gained traction for aesthetic and decorative purposes, while traditional orthodontics is focussed on therapeutic management of malocclusion (4).…”

Section: Introductionmentioning

confidence: 99%