The Reach of Media to Smokers and Smokeless Tobacco Users in India: Evidence from the Global Adult Tobacco Survey (GATS)

Singh, Shri Kant; Schensul, Jean J.; Kashyap, Gyan Chandra

doi:10.25133/jpssv26n1.004

Cited by 3 publications

(1 citation statement)

References 9 publications

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“…The "contextual effect" emphasizes the significance of the social and demographic composition of people's lives in urban areas [40]. Some previous studies found that higher education leads to lower tobacco consumption [41][42][43].…”

Section: Discussionmentioning

confidence: 99%

Tobacco Use and Cessation among a Nationally Representative Sample of Men in India, 2019–2021

2023

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Tobacco users are exposed to a higher risk of noncommunicable diseases, leading to premature mortality and disability-adjusted life years (DALYs). The future prediction indicates that tobacco-related mortality and morbidity rates will substantially increase in coming years. The study is aimed at assessing the prevalence of tobacco consumption and cessation attempts for different tobacco products among adult men in India. The study utilized information from India’s latest National Family Health Survey-5 (NFHS-5) data which was conducted during 2019-21, including 988,713 adult men aged 15 years and above and 93,144 men aged 15-49. Results suggest that 38 percent of men consume tobacco, including 29% in urban and 43% in rural areas. Among the men aged 35-49 years, the odds were significantly higher for consuming any form of tobacco (AOR: 7.36, CI: 6.72-8.05), smoking cigarettes (AOR: 2.56, CI: 2.23-2.94), and smoking bidi (AOR: 7.12, CI: 4.75-8.82) as compared to those aged 15-19. The application of multilevel model indicates that tobacco usages are not evenly distributed. In addition, there is maximum clustering of tobacco usages found around household level factors. Further, 30% of men aged 35-49 years attempted to stop consuming tobacco. Though 27% of men tried to quit tobacco in the last 12 months and 69% of men are exposed to secondhand smoke, 51% of men who received advice for quitting tobacco and visited the hospital in the last 12 months belong to the lowest wealth quintile. These findings prioritize promoting awareness about adverse effects of tobacco use, especially in rural areas, and capacitate them to adopt cessation efforts so that those who want to quit may be successful in their efforts. In addition, the health system’s response to the tobacco epidemic in the country should be strengthened by training of service providers to promote cessation efforts through appropriate counselling of all the patients visiting them in the context of tobacco use in any form as key drivers of the increasing burden of noncommunicable diseases (NCDs) in the country.

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Section: Discussionmentioning

confidence: 99%

Tobacco Use and Cessation among a Nationally Representative Sample of Men in India, 2019–2021

2023

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Oral cancer in India

Ray,

Gupta

2024

Oral Diseases

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ObjectivesTo describe the epidemiological status of oral cancer (OC) in India along with updates on risk factors, advances and gaps in preventive measures, treatment, costs of care and monitoring.MethodsTwo national estimates of incidence and mortality were cited, one for 2016 by the Global Burden of Disease India Study and one based on projections for 2020 by GLOBOCAN. The National Cancer Registry Project provided local and regional incidence and trends using data from 2012–2016. Scientific literature, reports of the NCRP, the IARC and government press releases were also consulted.ResultsTobacco and areca nut habits are the major risk factors for OC in India. In the 1980s, intervention studies on oral screening, awareness generation and habit cessation in rural areas reduced tobacco use and oral leukoplakia. Lately, adoption of the tobacco control law and mass media communications have resulted in decreased tobacco use. However, the increasing popularity of highly carcinogenic tobacco products containing areca nut, with evasion of their bans, is increasing OC incidence.ConclusionDespite advances in care, there is growing incidence of OC, persisting poor awareness about the need to quit tobacco/areca nut/alcohol use and go for screening. Major efforts are needed to implement preventive activities.

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Maintenance of Tobacco Abstinence—Effect of Anti-Tobacco Propaganda (Media) Messages

Kumari

Sood

Gupta

2022

JSSH

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Anti-tobacco propaganda media (television, radio, print media and internet media) messages promote knowledge regarding the ill effect of tobacco on the human body as well as increase the negative attitude towards tobacco. However, their role in maintaining tobacco abstinence is not explored much. This review summarizes the effect of anti-tobacco propaganda (media) messages on the maintenance of tobacco abstinence; the influence of different types of anti-tobacco propaganda (media) messages on tobacco users and non-users. Tobacco users and recent quitters are not benefiting from these anti-tobacco propaganda and media messages. The graphic pictorial warnings were found to have more influence over increasing knowledge, changing attitude, enhancing quit attempts, quit intentions, and motivation to quit. However, it is also noticed that these anti-tobacco propaganda media messages have a boomerang effect on tobacco users. These media propaganda messages sometimes act as a cue for tobacco users and make them relapse. Many studies in the past have shown that these media messages positively impact the quitting process but, again, remained significant to the first attempt only. Hence, these messages have not been found to be very effective in maintaining tobacco abstinence among tobacco users. The exposure and frequency of the anti-tobacco propaganda (media) messages matter. Pro-tobacco advertisements can neutralize the effect of anti-tobacco propaganda messages. Although, anti-tobacco propaganda (media) messages play a crucial role in modifying tobacco-related behaviour.

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The Reach of Media to Smokers and Smokeless Tobacco Users in India: Evidence from the Global Adult Tobacco Survey (GATS)

Abstract: Abstract

Cited by 3 publications

References 9 publications

Tobacco Use and Cessation among a Nationally Representative Sample of Men in India, 2019–2021

Tobacco Use and Cessation among a Nationally Representative Sample of Men in India, 2019–2021

Oral cancer in India

Maintenance of Tobacco Abstinence—Effect of Anti-Tobacco Propaganda (Media) Messages

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