Two l,2-diaryl-l,3,-propanediols,l-(3-ethoxy-4-hydroxyphenyl)-2-(4-hydroxy-3-methoxyphenyl)-l,3-propanediol and l,2-bis(4-hydroxy-3-methoxyphenyl)-l,3-propanediol, were reacted with stabilized (Na 5 DTPA) ä*nd non-stabilized hydrogen peroxide under simulated bleaching conditions. Several products were identified and their yields estimated using a combination of GC and GC/MS techniques. The effect of dilute aqueous alkali (pH 10.5) was to partiaJJy convert the diols to stilbene derivatives. In the presence of alkaline hydrogen peroxide (especially non-stabilized) and oxygen, the main products identified includcd vanillin, 3-ethoxy-4-hydroxybenzaldehyde (hereinafter referred to äs ethylvanillin), DL-4-hydroxy-3-methoxyphenylgIycol (hereinafter referred to äs guaiacylglycol), co-hydroxyacetoguaiacone, ethanol and methanol. The formation of these products was rationalized on the basis of mechanisms involving a combination of nucleophilic attack by hydroperoxide anion on intermediate quinonemethides and a-(4-hydroxy-3-methoxyphenyl)-ß-hydroxypropionaldehyde, and electrophilic attack of oxygen, added or formed by peroxide decomposition, on the phenolate rings and intermediate stilbenes.