This brief report describes three key lessons learned during a health literacy research project with young Aboriginal and Torres Strait Islander males from the Top End of the Northern Territory (NT), Australia. More specifically, it is a methodologically focused paper that discusses processes associated with using a combination of yarning sessions and social media content as tools to unpack conceptualisations of health and well-being among this marginalised population. The lessons discussed include (a) the utility of using social media in providing an authentic window into the lives of a hard-to-reach populations; (b) the need to carefully consider ethical implications; and (c) the benefits of using social media content to triangulate data and enhance methodological rigour. To understand the methodological contribution social media can make to equity-focused health literacy research, it is first useful to understand what is meant by health literacy.Globally, the term 'health literacy' has been adopted widely, and defined broadly, in a range of health promotion policy, practice and research contexts. [1][2][3][4][5][6][7] This has extended to concepts such as health literacy responsiveness and distributed health literacy. 6-7 A focus on health literacy measurement has been a significant part of the emerging health literacy discourse. [8][9][10][11] This has focused on ways to measure health literacy at both individual and population level. 5 For example, popular and well tested tools developed by Australian researchers have included the Health Literacy Questionnaire (HLQ), Information and Support for Health Action -Questionnaire (ISHA-Q) and the Conversational Health Literacy Assessment Tool (CHAT). 12-14 These tools, and others, have increasingly been used in contexts with vulnerable populations where health inequities are well documented, 13,[15][16][17] including Aboriginal and Torres Strait Islander people. 17-18 However, multiple scholars have also pointed toward the importance of adopting qualitative approaches to better understand the health literacy needs of vulnerable and marginalised populations, including Aboriginal and Torres Strait Islander populations. [18][19] This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.