The regime of style: cover versions, reality TV, and the aesthetic principles of populism in Israel and beyond

Abstract

This article explores the relationship between the meaning of style in Idol-format TV shows, and the political style which many scholars consider central for understanding populism today. Inspired by Jacques Rancière's notion of aesthetic regimes, I theorise what I call ‘the regime of style’ as a set of aesthetic principles shared across these fields. I explore the case study of Miri Regev's term as Israel's Minister of Culture and Sports, showing how she implemented a long-term strategy combining deliberate scandals that pitted her against ‘the cultural elite’, and the endorsement of pop music styles associated with publics that traditionally support her party (Likud). What ties these complementary strategies together is that they perform a ‘flaunting of the low’ (Ostiguy 2017). In refocusing the conversation on contested hierarchies of taste, Regev's own appeal partakes in the aesthetic economy of Idol-format shows, where style is fetishised as a transparent performance of identity.