The regional consumer market as a factor of structural shifts in energy resources consumer economy of the region

Abstract

The role of the consumer market in effective sales policy formation in power engineering of regions is not debatable. According to project estimates it is necessary to accept that the regional consumer market is strategically important factor of the energy market structural changes in regions of Russia. Its balanced development provides the acceleration of progressive structural changes in their economy. The scientific results given in the article and obtained by the authors are directed to the consumer market justification as one of the leading strategic factors of power engineering development in regional economy structure, in particular in Ivanovo region, and analysis of its growth influence at energy resources consumption efficiency. It is shown that the main consequence of structural transformations in economy was the sharp decline in industrial production (in particular, in textile manufacture of the Ivanovo region) which was followed by decrease in energy consumption and its growth in service sector. Currently the consumer market acts as the dominating factor in electricity consumption and formation of regional electricity balance. These researches are aimed at justification of this conclusion at the moment.