“…Specifically, using the state-level personality scores published by Rentfrow and colleagues (2008), studies have shown that state-level personality scores are related to health and morbidity (McCann, 2010a(McCann, , 2010b(McCann, , 2011bPesta, Bertsch, McDaniel, Mahoney, & Poznanski, 2012;Voracek, 2009), psychological well-being (McCann, 2011aPesta, McDaniel, & Bertsch, 2010;Rentfrow, Mellander, & Florida, 2009), social capital (Rentfrow, 2010, creative capital (Florida, 2008), income inequality (de Vries, Gosling, & Potter, 2011), entrepreneurship rates (Obschonka, Schmitt-Rodermund, Silbereisen, Gosling, & Potter, 2013), political values (Rentfrow, Jost, Gosling, & Potter, 2009), and regional stereotypes (Rogers & Wood, 2010). These findings suggest that the personality traits that are common in a state are linked to an assortment of important indicators that delineate different regions of the United States.…”