The human placental trophoblast cell can be classified as either a cytotrophoblast or a syncytiotrophoblast. Cytotrophoblasts can function as stem cells for the development of the syncytiotrophoblast layer via cell fusion. An envelope gene of the human endogenous retrovirus family W (HERV-W) called syncytin is specifically expressed in the syncytiotrophoblast layer. Syncytin is a fusogenic membrane protein; therefore, it can mediate the fusion of cytotrophoblasts into the syncytiotrophoblast layer, which is essential for pregnancy maintenance. GCMa is a placenta-specific transcription factor and is required for placental development. To study the placenta-specific fusion mediated by syncytin, we tested whether GCMa is involved in this process by regulating syncytin gene expression. In this report, we demonstrate that GCMa was able to regulate syncytin gene expression via two GCMa-binding sites upstream of the 5-long terminal repeat of the syncytin-harboring HERV-W family member in BeWo and JEG3 cells but not in HeLa cells. Furthermore, adenovirus-directed expression of GCMa enhanced syncytin gene expression and syncytinmediated cell fusion in BeWo and JEG3 cells but not in HeLa cells. Therefore, the integration site of the syncytin-harboring HERV-W family member in the human genome is close to the functional GCMa-binding sites by which GCMa can specifically transactivate syncytin gene expression in trophoblast cells. Our results may help to explain the mechanism underlying the cell fusion event specific for syncytiotrophoblast formation.The human placenta contains a specialized cell type called a trophoblast, which is the first lineage to differentiate in embryo development and plays key roles during implantation and placentation. The human trophoblast cell can be further classified as cytotrophoblasts and syncytiotrophoblasts. In the early gestation stage, cytotrophoblast stem cells facing the maternal decidua proliferate and fuse to form a syncytium, i.e. the syncytiotrophoblast. Later on, vascular spaces called trophoblastic lacunae appear in the syncytium around day 8 -9. The cytotrophoblast layer under the syncytium can rapidly proliferate into these spaces, which results in the formation of the primary chorionic villi. Subsequently, proliferation of the cytotrophoblasts, growth of chorionic mesoderm (under the cytotrophoblast layer), and blood vessel development transform the primary villi into secondary and tertiary villi, which are composed of a core of mesenchyme cells surrounded by an inner layer of cytotrophoblasts and an outer layer of multinucleate syncytiotrophoblasts (1, 2). The syncytiotrophoblast layer (syncytium) transports nutrients and gases and produces hormones such as placental lactogen and chorionic gonadotrophin, which are indispensable for the further progression of pregnancy (1).Recently, a membrane protein termed syncytin has been demonstrated to mediate cell fusion of the human BeWo trophoblastic cell line (3). Syncytin is an envelope protein of the newly identified human endogenous ...